Aldi Australia is set to launch its first ever online store in Australia

Skip the long Special Buy queues! Aldi is set to launch its first ever ONLINE store in Australia

  • Australian shoppers will be able to buy Aldi’s Special Buys without leaving house
  • Aldi Australia is set to launch its first ever online store offering exclusive range  
  • Every Wednesday and Saturdays, stores attract huge crowds amid Special Buys
  • But move into online shopping will offer customers a whole new way to shop 
  • Online store is expected to go live this week in NSW, Victoria and Queensland


Aldi Australia is set to launch its first ever online store offering the hugely popular Special Buys range so shoppers will no longer have to fight the huge crowds. 

Every Wednesday and Saturday mornings, the retailer offers one-off seasonal products that attracts long queues outside the stores before the doors even open.

But the move into online shopping will now offer customers a whole new way to shop without having to leave their house.

The online store will go live from Wednesday, May 26 for shoppers across New South Wales, Victoria and in Greater Metro regions of Queensland.

Aldi Australia is set to launch its first ever online store offering the hugely popular Special Buys range so shoppers will no longer have to fight the huge crowds (file image)

Offering big ticket items for a fraction of the price, a $499 memory foam mattress in a box will be available for purchase from May 26, followed by a $879 French door fridge, set to go on sale on Saturday, May 29.

‘We are constantly looking for ways to improve the experience for our customers and are very excited to be taking our first steps into e-commerce,’ Aldi Australia group director of customer interactions Simon Padovani said.

New items are expected to drop online at 8.30am every Wednesday and Saturday. 

‘We encourage customers to check our catalogue and website for exciting new online offers every week,’ Mr Padovani said. 

Every Wednesday and Saturday mornings, the retailer offers one-off seasonal items that attracts a huge crowd of shoppers outside the stores across the country

The store attracts huge crowds every week for its wildly popular Special Buys range

Every Wednesday and Saturday mornings, the retailer offers one-off Special Buys products that attracts huge crowds at Aldi stores (pictured during one of the Special Buys sale)

In April, the German supermarket chain teased shoppers after hinting at plans about launching an online store in Australia.

‘We are likely to start with something more exciting like wine or Special Buys online before we would entertain a full grocery offer,’ Aldi’s chief executive officer Tom Daunt told News Corp at the time.

‘Online in grocery is something we have been watching very closely for a long time, it is still a small part of the industry today but it is growing.’  

In a statement to Daily Mail Australia in April, an Aldi spokesperson said: ‘We understand Australian shoppers are always seeking convenience in their busy lives.

‘As our CEO Tom Daunt mentioned, it is inevitable that eCommerce will be part of our future.

‘Everything we do, we do with our “Good Different” approach to business, so as we look at how we bring this to Aldi shoppers, we’ll ensure this doesn’t compromise our ability to give customers exceptional value on high quality items.’ 

The snow gear sale has been a huge hit in previous years, with pictures showing shoppers scrambling to get their hands on the cheap buys (picture of a snow gear sale in 2017)

The snow gear sale has been a huge hit in previous years, with pictures showing shoppers scrambling to get their hands on the cheap buys (picture of a snow gear sale in 2017)

Every year, huge queues stretch out the door as shoppers hope to get their hands on Special Buys items (picture of massive queue winding through a car park outside Aldi in 2016)

Every year, huge queues stretch out the door as shoppers hope to get their hands on Special Buys items (picture of massive queue winding through a car park outside Aldi in 2016)

The chain’s Special Buys catalogues have long been a crowd favourite among shoppers, with one-off items released in stores twice a week. 

In August last year, it was revealed shoppers were paying strangers to wait in line at Aldi just to purchase Special Buys items on their behalf.

Customers have been finding ways to skip the queue by listing job advertisements on Airtasker in an effort to find someone else to fight the crowds for them.

One shopper, from Western Australia, paid a customer $20 after she successfully purchased an $80 Special Buy item for her.

The ad read: ‘Line up at Aldi tomorrow morning from 8am to try to secure a Special Buys item. I will need photo proof you are there and good communication throughout the transaction.

‘I need the $80 item bought with your cash as a separate part of this task. When the item is then delivered to an address, the cash will be reimbursed to you on presentation of the receipt.

‘It’s probably a task best suited to someone already going to the shops and lining up for themselves anyway rather than making a special effort.’ 

One Aldi fan, who stumbled across the ad on Airtasker, shared the post in a Facebook group, saying: ‘That’s one way to do it, who would have thought.’