Amazon Prime customers will have to pay £1.99 for same day deliveries under £20 from next month
- The increase comes after the retail giant hiked monthly subscriptions up from £7.99 to £8.99
Amazon Prime customers will be hit with an additional charge on some deliveries from September.
A Prime membership with the online retail giant usually guarantees buyers free same-day delivery on eligible items, if the order is placed before 12pm, or 1pm for Scottish customers.
But from September 18 onwards, Amazon has said Prime members will have to dish out an extra £1.99 for same-day delivery on orders totalling under £20.
Amazon customers who pay the £8.99 membership fee, were notified about the changes via email.
An Amazon spokesperson said: ‘Prime members enjoy fast, free one-day delivery on millions of items.
From September 18, Amazon will be charging its Prime members £1.99 for same-day delivery on orders under £20. File image: Amazon cardboard box side seen from above on a wooden floor
This comes after Amazon raised its subscription cost from £7.99 to £8.99 a month. This meant an annual cost increase from £79 to £95 for their customers. File image: Close up of Amazon logo at one of their corporate offices located in Silicon Valley, San Francisco
Customers were bemused about the online retail giant’s latest decision, one customer quipped: ‘Alexa cancel Prime.’ File image: An Amazon Prime logo appears on the side of a delivery van as it departs an Amazon Warehouse
‘We are constantly innovating to deliver a wide selection of great value products at the fastest speeds, and more than a million items are now available for same-day delivery in the UK,
‘Prime members can receive Same-Day deliveries where available for free on select orders over £20, or for £1.99 if the total order is below £20.’
‘All orders will now be delivered to Prime members with the fastest available free option by default.’
But customers have been left less than pleased about the online retail goliath’s latest move to charge Prime members for same-day delivery.
One online shopper said: ‘The only thing semi decent about Amazon Prime is the same-day delivery.
‘Now they want to charge £2?!? I think I’ll just cancel my Amazon Prime. Literally the most useless service.’
Another chimed in: ‘This is what happens when they have a monopoly. Same with discounters.
‘Undercut until nobody is left, then raise prices to the ones you avoided in the first place.’
Another added: ‘Because they don’t make enough money already’
Some shared how the difficulty of finding anything under £20 on the online marketplace: ‘Given inflation of the price of items… you’d be lucky to find anything on Amazon for less than £20 these days.’
Certain customers were so upset that they said they were going to cancel their subscription, labelling the Amazon membership as ‘the most useless service’
The decision has encouraged others to go back to the High Street and do some ‘old fashioned shopping on foot’
One shopper stated that increasing prices is what happens when a company has a ‘monopoly’. File image: A group of Amazon cardboard boxes on white brick wall background
Certain customers labelled Amazon’s decision regarding same-day deliveries as ‘good news’, while others chimed in stating it was ‘unreasonable anyway.’ File image: Packages being transported on a conveyor belt at an Amazon warehouse
But others think it could be an opportunity for UK high streets to make a comeback.
One customer shared: ‘It’s back to that old fashioned shopping on foot then.’
Certain consumers said they were cancelling their subscriptions, as one person quipped: ‘Alexa cancel Prime.’
But some labelled the announcement as ‘great news’, with one individual branding the same-day delivery service as ‘unreasonable anyway.’
The £1.99 same-day delivery charge for Prime members comes after the online retailer hiked their monthly subscription from £7.99 to £8.99, resulting in an annual cost increase from £79 to £95 for customers.