Brad Pitt‘s rose champagne costing more than $300 a bottle has been named as the official bubbly at the Oscars for the second year in a row.
The actor’s Fleur de Miraval will be flowing at the 95th Academy Awards at the Dolby Theatre in Los Angeles on March 12.
FEMAIL spoke to lead sommelier Elyse Lovenworth, from Sommsation, who estimated that the event would demand as many as 720 bottles of the premium pop – equating to $223,200 and a staggering 2,880 glasses.
Here, Elyse gives her expert opinion on the first-rate fizz as she reveals how Pitt’s label is pulling away from tradition.
Brad Pitt’s rose champagne costing more than $300 a bottle has been named as the official bubbly at the Oscars for the second year in a row. Pictured in 2022 at the Oscars
The actor’s Fleur de Miraval will be flowing at the 95th Academy Awards at the Dolby Theatre in Los Angeles on March 12
On the Fleur de Miraval’s website, Pitt reveals that he teamed up with the Perrin and Péters families to run the vineyard before the trio released their inaugural vintage in 2020.
The Bullet Train actor, who is a two-time Oscar winner himself, states: ‘For me, champagne conjures up feelings of celebration, quality, prestige and luxury.
‘But rose champagne is still relatively unknown. I wanted us to try to create the defining brand of rose champagne, focusing all our efforts on just this one color.
‘The result is spectacular and I’m very proud of it.’
It is billed as a premium product – and wine expert Elyse would have to agree.
Speaking about the $310 per bottle Fleur de Miraval, she told FEMAIL: ‘This is a clean and linear-style champagne. With a light and airy mousse (look and feel of the fizz), it’s savory with a hint of salinity, and has a beautiful pale salmon color.
‘There are hints of musky yeasty notes that remind you of the scent of a bakery in the morning, mixed with perfectly ripe red apple and orchard fruit aromas bring excitement and anticipation.’
But Elyse said she found herself yearning for a little more creaminess and toasty notes on the palate at first taste.
She noted: ‘The finish is profound in its length – allowing you to savor and admire its persistence.’
And concluded: ‘The alluring aromatics and unassuming natural lightness in color make this wine admirable to any wine enthusiast. It has a beautiful texture and expressive fruit character that’s very enjoyable.’
Pitt and and former partner Angelina Jolie bought Château Miraval (pictured) together in 2008 for $25 million
Fleur de Miraval prides itself on being the first and only champagne house exclusively devoted to rose champagne
FEMAIL spoke to lead sommelier Elyse Lovenworth, from Sommsation, who estimated that the Oscars (pictured in 2022) would demand as many as 720 bottles of the premium pop
Asked whether Pitt’s product is different to other labels, Elyse said: ‘What sets this champagne apart from so many competitors is that Champagne is a region and wine style built on the “old houses” that highlight hundreds of years of family winemakers and traditions.
‘Pitt’s project is a collaboration that celebrates tradition; bringing a new perspective to the creation of this champagne rose as only one aspect of the lure.
‘Very rarely do you see such powerful collaborations as this trio – Perrin, Peters and Pitt. An enhancement of tradition; the collaboration and product of renowned winemakers is from within and outside the region of Champagne.
‘We deems this collaboration ‘Champagne Plus,’ capturing the beauty of champagne’s tradition, but building on it with this one of a kind trio.
‘It’s hard to put a price tag on any wine – how it’s made, who made it, and what grapes it’s made from create the value and reflect a price point. Another way wine is valued is simply how it tastes in the glass.
‘Ultimately, we at Sommsation feel that wine is about the people who are drinking it and the connection they make.
‘Serving a wine cared for by a respected peer at the Oscars certainly creates a special connection and will enhance party goers overall enjoyment of it.’
Piper-Heidsieck (pictured), founded in 1785, had a long-term partnership with the Oscars and was the event’s official champagne for seven years in a row
Despite winning high praise from wine experts and earning a coveted spot at tables at the Oscars, the vineyard has been a point of contention between Pitt, 59, and and ex Angelina Jolie, 47
The southern French chateau (pictured), which boasts 35 rooms and 1,300 acres of grounds and vineyards, was even used as their wedding venue in 2014
Piper-Heidsieck, founded in 1785, had a long-term partnership with the Oscars and was the event’s official champagne for seven years in a row.
But it was replaced by Pitt’s Fleur de Miraval label in 2021.
Speaking about the differences between the two, the lead sommelier at Sommsation told FEMAIL: ‘Piper-Heidsieck is classic and traditional, and has set standards for the Champagne region dating back to 1785.
‘Pitt’s label is pulling from that tradition, leveraging learnings since the 1700s to make something that sets itself apart from the standards.
‘The Oscars, with its own tradition of awards for artistic and technical merit, serve as a fitting stage and provide a direct connection from their side of the arts to the wine world.
‘Now in its second year at the Academy Awards, the bubbly is probably a crowd favorite.’
Despite winning high praise from wine experts and earning a coveted spot at tables at the Oscars, the vineyard itself has been a point of contention between Pitt, 59, and ex Angelina Jolie, 47.
The former couple bought Château Miraval together in 2008 for $25 million.
The southern French castle, which boasts 35 rooms and 1,300 acres of grounds and vineyards, was even used as their wedding venue in 2014.
But Angelina later sold her stake in the Province winery after she filed for divorce just two years later – citing irreconcilable differences – but the battle is still ongoing.