Cadbury confirms return of the famous Breakaway chocolate block after 12 MONTHS in the works 

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Cadbury confirms return of the famous Breakaway chocolate block after 12 MONTHS in the works

  •  Cadbury has confirmed the return of its famous Breakaway chocolate block
  •  The chocolate block will be in stock across supermarkets from early July
  • Cadbury will release a dark chocolate version of the Breakaway at the same time

By Belinda Cleary For Daily Mail Australia

Published: | Updated:


Cadbury have announced it is bringing back the famous Breakaway block and fans are delighted.

The popular block has layers of wafer, creme and a creamy chocolate centre encased in Cadbury milk chocolate. It is also now available in a Cadbury Old Gold dark chocolate block.

Paul Chatfield the Senior Marketing Director for Cadbury told FEMAIL the new block has been in development for 12 months.

The blocks will also be available in dark chocolate

Cadbury have announced it is are bringing back the famous Breakaway block and fans are delighted 

‘We know how much Australians love the generous and indulgent nature of Cadbury chocolate, and we’re excited that the addition of light and crispy wafer will make Cadbury Breakaway a delicious chocolate wafer combination,’ he said.

‘The amazing chocolate makers at our Hobart factory have been working for more than 12 months to get the recipe and combination of Cadbury chocolate and wafer just right.’

To celebrate the launch of the new block Cadbury offered 500 lucky chocolate lovers a free block.

The promotion was over in just 30 minutes after being revealed on the chocolate-giant’s Facebook Page.

Fans expressed their sheer excitement at the block being brought back.

‘So happy it is back, it is the best Cadbury block ever,’ one man said.

‘I have been waiting years for this,’ another woman said. 

The chocolate giant gave away 500 free blocks of the new chocolate in a promotion which lasted just 30 minutes

The chocolate giant gave away 500 free blocks of the new chocolate in a promotion which lasted just 30 minutes

The Breakaway block will be available from early July, a spokesperson said

The Breakaway block will be available from early July, a spokesperson said

‘Oh no, I used to eat the whole thing in one sitting,’ admitted another. 

The Breakaway blocks are expected to be on the shelves from early July.

This appeared to be too far away for some chocolate lovers who wanted to know if the block would be available immediately.