Carrie Johnson, who champions sustainable style by renting dresses, including her wedding gown, is ‘considering launching a Gwyneth Paltrow’s Goop-style eco-friendly lifestyle brand’
- Carrie Johnson, 34, is the wife of former PM Boris Johnson and mother-of-two
- She’s known for championing sustainable causes and her eco-friendly choices
- Notably, she promotes renting fashion as a more sustainable option than buying
Carrie Johnson may be considering launching her own lifestyle brand offering sustainable, organic products.
The mother-of-two is known for her efforts to promote more eco-friendly options, among them, using reusable tote bags and water bottles instead of disposable items.
While the Standard did not speculate on the type of products Carrie could potentially offer, it suggested any lifestyle brand she could create may be similar to Gwyneth Paltrow‘s Goop, which offers a number of sustainable products.
Carrie Johnson (pictured on July 7, as her husband Boris Johnson announces he is resigning as PM) is reportedly considering launching her own sustainable lifestyle brand
The 34-year-old (pictured with husband Boris Johnson outside 10 Downing Street on September 6) is known for championing sustainable choices, notably fashion, where she often opts to rent instead of buy clothes
Although she has admitted to ‘not being perfect’ when it comes to trying to lead a more sustainable lifestyle, the 34-year-old has been praised for her dedication to sustainable fashion.
Rather than buy outfits which she is likely to only wear once, Carrie often opts to rent them, most notably her wedding gown.
The Christos Costarellos wedding dress she donned for the May 2021 nuptials costs £2,870 to buy new, but from £45 per day to rent.
Upon her husband’s departure from Downing Street, she also opted to rent a frock, choosing a £495 fuchsia maxi dress from British label Harmur.
One of Carrie’s most high-profile fashion rentals was her wedding dress, a Christos Costarellos gown hired from MyWardrobeHQ (pictured Boris Johnson and Carrie Johnson in the garden of 10 Downing Street after their wedding on May 30, 2021)
Sacha Newall, founder of MyWardrobeHQ, which rents out dresses and from where Carrie hired her wedding dress, said: ‘I think it’s inspiring that Carrie has chosen to rent many of her outfits during her time as the PM’s wife.
‘She always looks striking without being too “look at me”.’ She chooses to rent because it’s more sustainable and I think that’s really humbling.’
Sacha says ‘The Carrie Effect’ saw an 800 per cent increase in people looking to rent a wedding dress from the site.
Among her other sustainable rented outfits are also a 1960s-style houndstooth mini-dress from Eponine London to meet the Queen at Balmoral in 2019 and a Clary & Peg floral dress to meet Camilla, Duchess of Cornwall in 2021.
Carrie wowed world leaders at the G7 summit in Cornwall in 2021 with a rented electric blue Amanda Wakeley trouser suit
And she wowed world leaders at the G7 summit in Cornwall in 2021 when she donned a hot-pink Roksanda dress, an electric blue Amanda Wakeley trouser suit and a floral maxi dress from Damselfly London — all rented.
Should she go ahead with such a brand, it would not be Carrie’s first foray into sustainable business.
In 2017, she founded an eco-friendly cutlery company, called The Final Straw, which coincided with her campaigned against the use of plastic straws, though the company is not thought to have ever traded, and was struck from Companies House in 2019, the year Boris Johnson became PM.