- White has been handed a promotion with the UFC after their merger with WWE
- He has seen his role change from President to Chief Executive Officer
- While the job title has changed, his responsibilities will remain the same
It was announced in April that WWE would be sold to the Endeavor group and together would be merged with UFC to form a brand new company.
And the deal was announced on Tuesday, with a new publicly listed company called TKO Group Holdings formed.
Endeavor – who own UFC – will hold a 51 per cent stake in the combined company, while WWE shareholders will hold 49 per cent.
And the merger has seen UFC president White handed a new role as Chief Executive Officer.
Representatives from both Endeavor and the WWE were present for the official announcement
Endeavor – the parent company of UFC – have finalised their merger with WWE to form a new listed company named ‘TKO Group Holdings’ which has been valued at £17.3bn ($21.4bn)
Dana White’s UFC was already owned by Endeavor and he has now been handed a promotion
A statement read: ‘Dana White is now Chief Executive Officer of UFC and Lawrence Epstein remains Senior Executive Vice President and Chief Operating Officer of UFC. Nick Khan continues at WWE in the role of President.’
Furthermore, there is also a new role for Vince McMahon as the statement continues: ‘The Board of Directors of TKO is led by Vince McMahon as Executive Chairman of the Board and consists of 11 members, including Mr. Emanuel, Mr. Shapiro, and Mr. Khan.’
McMahon responded to the merger as he hailed the long-standing relationship between Endeavor and the WWE.
‘This is the culmination of a decades-long partnership between Endeavor and WWE across strategic initiatives including talent representation and media rights,’ Mr McMahon said.
White’s new role will not change much, as he is set to remain the face of UFC despite a new job title.