If You Want One of These Things, Wait Until Black Friday

Black Friday can be a bit like going to the grocery store while hungry and without a list: You end up with a full shopping cart of things you don’t really want or need. So lest you end up regretting overpaying for that bubblegum-pink ice cream maker, create a list beforehand and log on with a game plan.

To help you prep, I consulted my colleague, Wirecutter Deals editor Nathan Burrow. Based on his years of experience scouring sites for the lowest prices in November for the Wirecutter Deals page, he’s found that you can’t go wrong in these categories.

Great news for home cooks: There is likely no better time of year to buy kitchen appliances than on Black Friday and during Cyber Week, with the best deals curated in Wirecutter’s guide to the Best Kitchen and Household Deals. No matter the appliance, it would be rare to find it at a lower price than you will in November. You can find everything from stand mixers to pressure cookers to blenders to waffle makers — just make sure you pick a model that has been vetted and recommended by experts.

There are two times a year when you’ll find the best prices on Amazon-branded merchandise: Amazon’s own Prime Day and Black Friday.

If you’ve been thinking about making the switch to e-readers, for instance, now would be the time to buy the Kindle you’ve been eyeing. Mr. Burrow also predicts that Amazon’s discounts will include the lowest prices yet for the newly released third-generation Echo and Echo Dot — a great opportunity to build the smart home of your dreams for a fraction of the original price.

Since the next Prime Day likely won’t be until July 2020, Mr. Burrow points out that this is probably your best chance to save on some Amazon-branded products until well into next year.

[ To make the most of Black Friday, follow the Wirecutter Deals page throughout the event, where we’ll be updating our list of researched deals that are actually worth your time. See Wirecutter’s latest deals here. ]

Maybe you want a smartwatch to monitor your heart rate during your workouts. Maybe you’re a tech junkie, always itching for the newest gadgets. Or maybe you just like the way they look.

Whatever your reasoning for wanting a smartwatch, Black Friday will be the time to finally buy one. If you’re already embedded into Apple culture and don’t care about having the newest release, know that, in Wirecutter’s preview of the best Apple deals, Mr. Burrow predicts we’ll see heavy price drops on the Apple Watch Series 4 and Series 3 this holiday season, since the Series 5 was introduced. Apple isn’t always known for offering great holiday discounts, but Apple Watches tend to be an exception. If you’re not invested in Apple products, Android smartwatches and wearable fitness trackers will also see substantial discounts.

Gaming systems are often expensive, and Black Friday deals don’t usually touch the gaming world. However, this year is shaping up to be different. As PlayStation 4 and Xbox One consoles continue to age — and as rumors swirl about next-generation devices on the horizon — it seems likely that we’ll finally see substantial discounts on high-end gaming consoles like the PlayStation 4 Pro and Xbox One X. The recently released Nintendo Switch and Nintendo Switch Lite will likely see a price cut too, making this November a good time to be a gamer on a budget.

A lot of people think Black Friday is the best time to buy a TV. They’re only partially right: Historically, major brand names haven’t seen exceptional sales on their high-end televisions, but substantial deals on slightly lower-end models do pop up.

If name brands don’t mean much to you and you’re looking for the most screen real estate for the lowest price, you’ll find tons of blowout deals. But if you want a good deal on a top-of-the-line TV, Black Friday likely won’t provide the prices you have in mind, a trend Wirecutter picked up on around TV pricing for Prime Day as well. That said, last year Mr. Burrow saw discounts on select Samsung, TCL, and Vizio models that knocked a few hundred dollars off their price tags.

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What does a travel mug, a set of Bluetooth earbuds, and a Bluetooth tracker for your keys have in common? They’re all supremely useful items that will probably fall to their lowest prices during Black Friday and Cyber Week. This is likely because they’re small and relatively inexpensive — and because almost anyone can use them (making them the perfect gift).

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A version of this article appears at Wirecutter.com.