ITV woos I’m a Celebrity Get Me Out of Here! star Matt Hancock following the former Health Secretary’s success on the programme
- ITV chiefs held discussions on projects to hire Matt Hancock in bid to block rivals
- Sources at ITV say they are ‘thrilled’ they signed him for the jungle for the ratings
- One source told The Mail on Sunday that he had an ‘appeal’ to younger viewers
ITV bosses want to sign Matt Hancock to star in more of their programmes following his success on I’m A Celebrity… Get Me Out Of Here!
Chiefs have held discussions about which projects they can hire him for in a bid to stop rivals taking him away.
ITV sources say they are ‘thrilled’ they signed him for the jungle because he turned into an unexpected ratings winner.
One told The Mail on Sunday: ‘Matt did the unthinkable and won over the viewers. He was the talk of the UK for almost three weeks and ITV are keen to capitalise on that.
ITV bosses want to sign Matt Hancock to star in more of their programmes following his success on I’m A Celebrity… Get Me Out Of Here!
He also had a very unexpected appeal to younger viewers… something that ITV bosses are particularly interested in.’
Ideas mooted include a documentary on his campaign for all children to be screened for dyslexia at primary school, as well as presenting roles.