Maxibon teams up with iconic adult TV show to create limited edition Pickle Rick mint flavoured ice cream sandwich
- Peters ice cream says it responded to calls for a mint-flavoured Maxibon
- The limited edition treat is called the Rick & Morty Pickle Rick Mint Maxibon
- It is a collaboration with US cable channel Cartoon Network’s Adult Swim series
Fans of Maxibon ice creams who love the TV show Rick and Morty will be delighted to hear a limited edition combination has hit freezers in convenience stores around Australia.
Peters ice cream has announced a limited edition Rick & Morty Pickle Rick mint flavoured Maxibon ice cream sandwich with green chocolate available at 7-Eleven stores.
Pickle Rick refers to a cult, award-winning episode of the animated American Adult Swim TV series Ricky & Morty.
Is it a pickle? Is it an ice cream? Peters have launched a limited edition Rick & Morty Pickle Rick Mint Maxibon inspired by a cult episode of the Adult Swim show
Peters and Maxibon launched the GREEN chocolate ice cream on social media after a two-week campaign
In the iconic episode scientist dad Rick Sanchez turns himself into a pickle to avoid a family therapy session.
Social media responded with fascination to the brand collaboration, with commenters equally appalled and salivating at the possibility of a part-pickle ice cream.
Pickle Rick won the 2018 Primetime Emmy Award for Outstanding Animated Program.
Peters launched the unusual-sounding treat after a two week social media campaign.
It will be stocked in 7-Eleven stores across Australia and from July it will be in OTR stores in South Australia.
Peters’ marketing manager Carla Spadafora said Maxibon fans wanted a new mint flavour so the company was answering their requests.
Peters turned Maxibon’s social media presence green ahead of the new ice cream launch, which delivered a much-requested new mint edition to the range
‘We heard the calls for a mint upgrade and we know there was no better way to launch our most requested flavour than with Pickle Rick,’ Ms Spadafora said
‘As pop culture icons and the world’s biggest ice-cream lovers, we knew Rick and Morty would authentically bring our exclusive mint flavour to life.’
The Pickle Rick Maxibon is understood to not include any actual pickle flavour – only mint and biscuit chunks.