Netflix tells its 248 million users who’ve paid for a subscription they are missing out on a key feature

  • The streaming platform began to focus on gaming back in 2021
  • As of 2023, the company has developed 77 games
  • The Netflix Game Controller app will allow users to play their games on TV

Netflix has told its 248 million subscribers they are missing out on a key feature – despite paying for it. 

The streaming giant has been developing a games platform to keep users interested in popular exclusive shows.

However, September 2023 results from Apptopia conclude that Netflix games have been downloaded 70.5 million times, and only 2.2 million users played one or more of Netflix’s games per day.

The outcome has not stopped Netflix from setting out to develop 77 games by the end of the year, with the focus turning to the Netflix Game Controller app that will allow users to play games on their TV screens. 

Poinpy was developed by Netflix and released in June 2022. The game follows a creature named Poinpy on a never-ending chase with a blue monster

Too Hot to Handle: Love is a Game is based on the hit Netflix show Too Hot to Handle. A sequel game was launched on July 20

Too Hot to Handle: Love is a Game is based on the hit Netflix show Too Hot to Handle. A sequel game was launched on July 20 

The Netflix Game Controller app helps users  play Netflix games on their television rather than mobile devices

The Netflix Game Controller app helps users  play Netflix games on their television rather than mobile devices

Although Netflix has seen less than 1% of its total users play games on a regular basis this year – it hasn’t deterred the expansion. 

The number of users playing Netflix games on a daily basis has increased since 2022, but the platform has also grown to have 248 million subscribers. 

Netflix Co-CEO discussed the results with CNBC and said: ‘When we launched new genres… we had to, ‘crawl, walk, run, but we see a tremendous amount of opportunity to build a long-term center value of entertainment.’ 

Insider Intelligence analyst Ross Benes also admitted to CNBC that the potential from revenue streams can help things, ‘hang their hat on during an earnings call’ when, ‘password sharing has run its course.’

NASDAQ results show a huge increase in prices after reaching a monthly on October 18 - the prices on October 24 are expected to be higher than the day before

NASDAQ results show a huge increase in prices after reaching a monthly on October 18 – the prices on October 24 are expected to be higher than the day before

Netflix has succeeded in the password-sharing crackdown that may have played a role in their 6 million subscriber boost – even though they may hike their prices up.

The platform currently offers a standard with ads plan going for $6.99 a month, standard starting at $15.49 a month, and premium beginning at $22.99 a month.

Extra slots can be added to standard and premium plans for $7.99 a month.

The changes and continued development in gaming have not gotten in the way of the company having a significant increase in stock from September to October.

October appears to be a big hike for Netflix in stocks, as NASDAQ results indicate that closing results on October 18 came in at 346.19, while the number yesterday was 406.84.

Today’s stock results show that the platform has risen 1.54% – valuing at 413.10.