The husband in the infamous Peloton holiday commercial has slammed SNL’s spoof of that ad, where a mock Melania Trump jokes about riding away her problems on the stationary bike, and admits he feels let down by the company.
Canadian actor Sean Hunter, who works as an elementary school teacher, says he feels left in the dust by the exercise equipment company revealing they never reached out to him following public backlash.
‘Have they reached out to me? No, not at all. I mean, I wish they would,’ Hunter said after he was spotted at a Peloton store in Los Angeles on Saturday night.
Last week Peloton’s holiday commercial, in which Hunter’s character gives his wife a stationary bike as a Christmas gift, went viral and sparked heated outrage, with critics calling it sexist and misogynistic.
Even Saturday Night Live joined in on the joke and mocked the exercise equipment company in this week’s episode where Cecily Strong acting as First Lady Melania Trump said: ‘I’d like to tell you about Peloton. Are you scared woman who’s trapped inside a mansion? Why not imagine biking away from it all on Peloton! Merry Christmas to me.’
‘Peloton husband’ actor Sean Hunter says he feels let down by the exercise equipment company because they never reached out to him after the commercial backlash
He was spotted at a Peloton store in Los Angeles on Saturday. When asked if he owned one of the pricey bikes, that cost over at the lowest $2,245, he said: ‘No, do you think I can afford a Peloton on a teacher’s salary? The least they could do is send me one!’
Hunter is a Canadian actor who works as an elementary school teacher
But Hunter, usually a fan of SNL, didn’t find the spoof so amusing.
‘It was frustrating, actually, I’ll be honest. They said the new Peloton ad is labelled as sexist and it was there in bold. I disagree. They’re reinforcing that that’s what people are thinking about it and I don’t feel that way. That’s not the truth about the commercial at all,’ he said.
‘I know they’re making a joke about it but people are laughing at it and saying haha this is the truth, this is how we feel. I don’t like it.
‘I love SNL but when they make jokes of things, they should see the Instagram DM’s I have, it’s hurtful,’ he added.
Hunter revealed he received a lot of social media hate since the release of the commercial, some haters going as far to attack him in his direct message inbox.
Saturday Night Live joined in on the joke and mocked the exercise equipment company in this week’s episode where Cecily Strong acting as First Lady Melania Trump said: ‘I’d like to tell you about Peloton. Are you scared woman who’s trapped inside a mansion? Why not imagine biking away from it all on Peloton! Merry Christmas to me.’
Last week Peloton’s holiday commercial, in which Hunter’s character gives his wife a stationary bike as a Christmas gift, went viral and sparked heated outrage, with critics calling it sexist and misogynistic
Hunter says the backlash led to his on-screen wife (pictured, in the commerical) doubting her acting abilities
‘A few bad ones, I few negative ones,’ Hunter revealed. ‘Some I delete right away. Some are personal attacks, some make fun of my image, some say you’re a bad person for doing it.’
Despite defending the company, he says he can’t even afford one of the pricey bikes that cost at the lowest $2,245.
‘No, do you think I can afford a Peloton on a teacher’s salary? The least they could do is send me one!’
Hunter praised his fellow Peloton commercial co-star Monica Ruiz for her latest gig, starring in an advertisement for Ryan Reynolds’ Aviation Gin.
‘Honestly, Monica’s commercial was great. I think she acted well. It was really well done. You could see it in her eyes the stress she’s going through with what I’m kind of going through right now. Acting was great, story was short and sweet, it was great, good for her,’ Hunter praised.
After losing $1.6 billion in market value, by Friday, stock had climbed to $32.63 per share
Ruiz was ridiculed for her role in the ad in which she played an already-svelte wife who devotedly filmed herself riding the Peloton bike every day. At the end of her year-long fitness journey she compiled the clips into a thank you video for her husband.
She said after the holiday commercial went viral she was ‘shocked and overwhelmed by the attention this week (especially the negative)’, in a statement to Deadline.
‘When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation,’ Ruiz said. ‘I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.’
Hunter praised his co-star Monica Ruiz for her latest gig, starring in an advertisement for Ryan Reynolds’ Aviation Gin, which played off her role in the controversial Peloton ad
Peloton said in a statement it was ‘disappointed’ its holiday commercial was ‘misinterpreted.’
‘We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,’ a company spokesperson said.
‘Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate,’ it added.
Peloton Interactive Inc’s stock fell 9.12 percent on Tuesday, and analysts attributed the drop to negative publicity over the ad.
On Thursday, shares of the company fell once again, this time by five percent. At the close of trading on Wall Street, Peloton stock was at $31.31 per share.
Before the controversy erupted on Monday, shares of Peloton were selling at slightly below $37.
That means the company lost about $1.6 billion in market value.
By Friday, stock had climbed to $32.83 per share.
Founded in 2012, Peloton sells indoor exercise bicycles and offers packages requiring memberships to access live and on-demand classes from home. Its flagship product is a stationary bike priced at more than $2,200.