Is it curtains for fitting rooms? Phone app lets you ‘try on’ outfits from home to end misery of returning clothes bought online
- App lets customers try on clothes from the comfort of home, using avatar
- Shoppers upload selfie and basic measurements to create digital version of themselves
- Avatar features in virtual fitting room to show how clothes could look in real life
- Hoped the software will reduce environmental impact of returning online orders
‘Try before you buy’ may be sound advice – but it’s rather hard to follow in the age of online shopping.
Now a new app has a solution – letting customers try on clothes from the comfort of home, using an avatar in a virtual fitting room.
By uploading a selfie and basic measurements, including height and bra size, online shoppers can create a digital version of themselves – providing a glimpse of how the outfit might look in real life.
Now a new app has a solution – letting customers try on clothes from the comfort of home, using an avatar in a virtual fitting room
It is hoped the software, by British firm Anthropics Technology, will reduce the environmental impact and £7billion cost of returning online orders in the UK.
Around a quarter of all online fashion orders are sent back, according to one study, compared with less than 10 per cent of in-store purchases.
Zyler computer simulation shows how different outfits would look after a head shot was uploaded to the service (pictured)
Zyler mock-up shows customer using their service on the app (pictured)