Well that’s butterly awful! Prices of crumpets more than DOUBLE amid soaring inflation as the once affordable treat now risks becoming an expensive luxury
- Crumpet costs at main supermarkets has gone up by an average of 41 per cent
- Supermarket prices for all products were up 13.2 per cent year on year
Served hot from the grill and dripping with butter, crumpets are perhaps the ultimate comfort food.
But what was an affordable teatime treat has become an expensive luxury for many after some brands more than doubled in price.
The soaring cost caused by inflation, disrupted flour supplies and high energy prices may have left a bad taste, but Britons after a soothing snack in troubled times are actually buying more crumpets.
In fact, UK sales are up by ten per cent, year on year.
Morrisons was the worst offender on cost, with its own-brand premium range six-pack of sourdough crumpets going up by 135 per cent in a year to £1.15.
Prices of crumpets are more than double their usual cost amid soaring inflation as the once affordable treat now risks becoming an expensive luxury
The price for crumpets at the main supermarkets has gone up by an average of 41 per cent overall.
Sainsbury’s has hiked its version by 67 per cent to £1.50, while Waitrose put the price up by 23 per cent to £1.35. Asda’s own are up by 17 per cent to £1.05, with Tesco introducing the most modest rise of 15 per cent to £1.15 for its ones.
The Grocer magazine said last week that supermarket prices for all products were up 13.2 per cent year on year – and by three per cent compared with last month.
As well as a huge increase in the cost of energy, the war in Ukraine has hit the global supply of flour, fertiliser and sunflower oil used in food production worldwide.
Across Britain, households are under pressure from the rising cost of the weekly shop, with food and drink inflation at their highest rate since September 1977.
Warburtons, the largest supplier of crumpets in the UK, makes more than five million a week. It said its annual costs had rocketed by £118 million in the past year.
Waitrose axed all Warburtons products in January – including crumpets, claiming its ‘performance didn’t meet expectations’. It came after the charity Action On Salt said the baker’s crumpets contained nearly as much salt as two portions of McDonald’s fries.