Restaurants are urged to stop offering children free ice creams, cakes and chocolate in fixed-price menus in crackdown on childhood obesity
- The Royal College of Paediatrics and Child Health made recommendations
- The Government are already in talks about how to restrict junk food advertising
- One third of UK children aged two to 15 are in the overweight or obese category
Restaurants should be banned from offering children unhealthy desserts as part of fixed-price menus, leading doctors have said.
The Royal College of Paediatrics and Child Health said stopping the practice could help curb soaring rates of childhood obesity.
Free treats offered by restaurants as part of menus can include ice creams, cakes, and other sweet treats.
One third of UK children aged two to 15 are now categorised as overweight or obese, according to Public Health England figures.
The Royal College of Paediatrics and Child Health urged free desserts that come as part of a fixed-price menu to be banned to curb childhood obesity
Almost two-thirds (64 per cent) of chain restaurants offer a fixed-price menu in which a dessert is included, according to a survey by the Obesity Health Alliance in February.
Some 87 per cent of the desserts offered were unhealthy. Some did, however, offer fresh fruit.
The RCPCH has now urged ministers to consider a ban after they consulted on more measures to restrict promotions on foods high in fat, salt and sugar, according to The Times.
Max Davie, the RCPCH’s officer for health improvement, suggested that families often give their children the dessert because it is value for money.
He said: ‘As a parent myself, when I go to a restaurant and use a children’s menu, I feel pressured to allow my children to always have a pudding, even if they are full, because we have “paid for it”.’
Last year 26,000 under-tens were taken to hospital with rotten teeth. Being overweight increases the risk of major health problems including type two diabetes.
The RCPCH recommendations come after it was revealed in January that British children consume 22 stones (140kg) of sugar before the age of ten.
From the age of two, children are consuming an average of almost 2oz of sugar – 52g – a day. This is more than twice the recommended daily maximum.
Children are exposed to unhealthy food messages every day – half of television food and drink adverts seen by children are for unhealthy items or for fast food restaurants, according to research by the Institute for Fiscal Studies.
Evidence shows that exposure to food advertising can have both an immediate and longer term impact on children’s health by encouraging them to eat both straight after seeing the advert and altering their food preferences.
Strict new rules came into effect in July 2017 banning the advertising of foods that are high in fat, sugar and salt in children’s media content, including online platforms.
Junk food adverts during children’s television programmes have been banned since 2007.
But the IFS found 70 per cent of TV campaigns for products high in fat, sugar and salt or restaurants and bars were now screened before the 9pm watershed.
In a major crackdown this year, the government implemented bans on two-for-one deals on junk food and adverts on London’s public transport.
Consultation on the latest phase of the childhood obesity strategy – including a ban on junk food advertising before the 9pm watershed – is already under way.
Calorie content in ready meals, sandwiches and dishes served in restaurants must be cut by 2024 under the Government’s plans.
And latest figures suggest food manufacturers have cut sugar levels by an average of just two per cent, against targets of five per cent.