sōlo the staple: Why these super flattering bodysuits are a must-have activewear buy in 2022

Forget awkward shirt tucks at Pilates! Why these super flattering bodysuits are your must-have activewear staple – and one sells every 45 minutes

  • sōlo the staple was founded by Alicia Superina in February 2020
  • She noticed a gap in the market for high quality, flattering active bodysuits  
  • Her stylish pieces are perfect for those who want freedom when working out
  • One bodysuit sells on average every one hour, the latest drop every 45 minutes
  • ‘Our product is always in hot demand and never over produced,’ she told FEMAIL


Bodysuits are fast replacing two-piece sets in the gym – and there’s one Aussie label fast becoming the go-to brand for thousands of women. 

sōlo the staple was founded by Alicia Superina in February 2020 when she noticed a gap in the market for workout bodysuits that were both flattering, stylish and super comfortable. 

Since launching, the brand sells a full-length bodysuit every hour and one of its new shorter leg versions every 45 minutes – an impressive feat for a small business.     

‘I wanted the confidence of the girl who looks and feels amazing in their crop and leggings so I began to wonder if a bodysuit would do that for me,’ Alicia told FEMAIL.

Bodysuits are fast replacing two-piece sets in the gym – and there’s one Aussie label fast becoming the go-to brand for thousands of women

s¿lo the staple was founded by Alicia Superina in February 2020 when she noticed a gap in the market for workout bodysuits that were both flattering, stylish and super comfortable

sōlo the staple was founded by Alicia Superina in February 2020 when she noticed a gap in the market for workout bodysuits that were both flattering, stylish and super comfortable

‘[I wanted] a one-piece that would hold me in, smooth out my silhouette and ultimately stop the constant tucking of my singlet into my leggings whenever we shifted position on the reformer machine at pilates.’

Alicia had tried a number of ‘thin, restrictive and poorly cut’ bodysuits and knew she could do a better job herself so she spent two years designing and sourcing the ultimate fabric. 

‘When floating the idea with my Pilates instructors, they loved it,’ she said.

‘They can see their clients position much easier and adjust them without the guesswork with a loose top in the way.’

Alicia had tried a number of 'thin, restrictive and poorly cut' bodysuits and knew she could do a better job herself so she spent two years designing and sourcing the ultimate fabric

Alicia had tried a number of ‘thin, restrictive and poorly cut’ bodysuits and knew she could do a better job herself so she spent two years designing and sourcing the ultimate fabric

'When floating the idea with my Pilates instructors, they loved it,' she said

‘When floating the idea with my Pilates instructors, they loved it,’ she said

Alicia said the stylish bodysuits are designed for anyone who loves Pilates, yoga or dance or simply looking for a comfortable activewear alternative that allows freedom of movement. 

‘They are so comfortable given our buttery soft material and incredibly flattering thanks to our unique panel designs. The bodysuits are designed to help boost the confidence for anyone who wears them,’ she said.   

This year the brand has launched shorter leg bodysuits with a signature tuck-point to tuck in an optional tee at the hip, removable cup inserts, flattering panels and squat proof material. 

Alicia said the stylish bodysuits are designed for anyone who loves Pilates, yoga or dance or simply looking for a comfortable activewear alternative that allows freedom of movement

Impressively, Alicia does everything herself, from marketing and picking and packing to customer service and designing

Alicia said the stylish bodysuits are designed for anyone who loves Pilates, yoga or dance or simply looking for a comfortable activewear alternative that allows freedom of movement

Impressively, Alicia does everything herself, from marketing and picking and packing to customer service and designing. 

‘We have designed our product and launches around limited drops with no restocks, this means our product is always in hot demand and never over produced,’ she said.

‘Over summer 2021/2022 we have seen bodysuits sell out in the first few hours of release. On average we see them sell every hour but given there is a demand for the pieces and we don’t restock.

‘Our customers know they have to get the bodysuit on the day of release if they don’t want to miss out- it’s where people come to buy their active bodysuit.’