After being given the green light to reopen, hairdressers across the country have been juggling their appointment books to fit in the millions of Brits desperate for a chop.
Last month some salons and barber shops revealed they had waiting lists of up to 3,000, while Treatwell – one of Europe’s biggest hair and beauty appointment platforms – reported a 410 per cent increase in bookings.
Now that many of us have overhauled our lockdown locks with generous chops and colour, stylists are seeing new hair trends emerging.
Ricky Walters, director of Soho-based SALON64, told FEMAIL he’s noticed clients are looking for ways to drastically spice up their hair and add ‘attitude’.
Now that many of us have overhauled our lockdown locks with generous chops and colour, stylists are seeing new hair trends emerging. Pictured: stock image
‘Having been stuck at home staring at themselves in the mirror with too much time on their hands, they’re now ready for a change!’ he said.
‘Clients have been stranded in lockdown with hair fast becoming out of control and far too long.
‘Now that we are all going back to some normality, clients want to celebrate with a fresh start for their hair.
‘We are seeing a huge rise in drastic changes. From brunettes requesting full heads of highlights to cutting off long locks into sleek jawline bobs, clients are embracing the new – it’s out with the pre-lockdown look!’
Ricky Walters of Soho-based SALON64 said he’s noticed brunettes requesting full heads of highlights – like Kate Middleton’s new bronde style (pictured)
Ricky said balayage, beach waves, highlights and collar bone cuts are all very much in fashion, but clients are wanting a twist on the classic.
‘They want a look with attitude,’ he added.
Celebrity hairdresser Ricky Walters says clients want to celebrate post-lockdown life with a fresh start for their hair
Ricky revealed he’s seen a rise in the ‘faux fringe’ – a deep grown out disconnected fringe – which is a subtle change that can transform an existing haircut.
‘For the more brave clients, changing from pretty highlights to a scalp bleach or from golden blonde to a white icy blonde is yet another way clients are shaking up their current do’s.’
And it’s not just the ladies who are becoming more brave with their hair as a result of lockdown.
‘My male clients that once had a well-groomed crop and would always book in every two weeks have not had a cut for nearly four months – and they like it!’ Ricky said.
‘For many I’ve been keeping all the length lockdown had to offer and chopping it into a more polished version – something less Bradley Wiggins, more Bradley Cooper!’
Meanwhile Michael Van Clarke, who is approaching his 43rd year in hairdressing and has a salon in Marylebone, central London, told FEMAIL that he’s noticed many of his clients don’t want to return to their pre-lockdown styles.
Ricky revealed he’s seen a rise in the ‘faux fringe’ – a deep grown out disconnected fringe – which is a subtle change that can transform an existing haircut and enhance cheekbones
‘Everyone has discovered that without projecting “try hard” or “power” looks, life doesn’t fall off a cliff,’ he said.
‘We probably saw about 1,000 of our clients in the first 10 days of salons reopening. The majority are opting to keep a longer look but more shaped and styled.
‘I think in some ways the hairstyle breaks the association with pre-lockdown life that people don’t want to exactly return to. FOMLO – fear of missing lockdown – is quite widespread.
‘Many have taken the forced opportunity to grow out fringes and are keeping them long, with the rest shaped and layered up to meet them.’
Michael Van Clarke, who is approaching his 43rd year in hairdressing and has a salon in Marylebone, central London, pictured, told FEMAIL that he’s noticed many of his clients don’t want to return to their pre-lockdown styles
He also noted that men are ‘channelling their inner Dennis Waterman’ and enjoying a more relaxed, Seventies look with their hair.
‘It’s easy to forget how fashion creeps up on us,’ he added. ‘Thirty years ago the men’s styles of today would have been labelled “Army haircuts” and seen as quite aggressive, with their brutal clippered looks.
‘And these were a diluted, softer, mainstream version of the virtually shaved heads that footballers started to popularise in the Nineties, where men’s bravado was measured in the gate number of their clippers – zero being the most macho.’
As much as Michael’s salon has had a ‘stampede’ of women desperate for colour, he said more women have made peace with their grey hairs.
‘Whilst we still add colour tone and vibrancy, more grey is being retained to add to the pallet of highlights, depth and tonal contrast,’ he said.
‘It seems that obliterating a rampant head of white, with solid deep dark brown colour is finally and thankfully passe.
‘Overall I think lockdown has brought a less uptight zeitgeist, and that has reflected in our hair.
‘It feels like the laid-back Seventies re-imagined.’