Coronation Street and Emmerdale stars ‘are bracing themselves for a pay cut as ITV ad revenue falls

Coronation Street and Emmerdale stars ‘are bracing themselves for a pay cut as ITV ad revenue falls but station’s top talent like Holly Willoughby, Phillip Schofield and Ant and Dec are safe’

  • ITV stars are reportedly bracing themselves for pay cuts as the channel’s ad revenue has plummeted amid the coronavirus crisis 
  • Top stars such as Holly Willoughby, Phillip Schofield and Ant and Dec, are said to be in the clear but the ITV’s soap stars are worried about their pay 
  • According to The Sun, younger stars of Coronation Street and Emmerdale are worried about being able to make ends meet if they don’t get any work
  • A source said: ‘Well-known stars know they’ll be touched but there is some anger that it’s unlikely to affect the biggest names’
  • ITV reported a 42 per cent fall in ad revenue in April as the pandemic forced the broadcaster to cut its spending 
  • Here’s how to help people impacted by Covid-19

ITV stars are reportedly bracing themselves for pay cuts as the channel’s ad revenue has plummeted amid the coronavirus crisis.

While the station’s top stars such as Holly Willoughby, Phillip Schofield and Ant and Dec, are said to be in the clear, the channel’s soap stars are worried about the cuts.

According to The Sun, a source said reduction in talent pay is ‘inevitable’ and younger stars of Coronation Street and Emmerdale are worried about being able to make ends meet if they don’t get any work.

ITV’s soap stars are reportedly bracing themselves for pay cuts as the channel’s ad revenue has plummeted amid the coronavirus crisis

Many lesser known figures at the station are said to be furious at the prospect of their pay being cut while ITV’s top stars will be spared. 

A source told the publication: ‘Well-known stars know they’ll be touched but there is some anger that it’s unlikely to affect the biggest names.’

The pay cuts are expected in phases with those unable to present shows said to likely be the first who will be affected. 

ITV reported a 42 per cent fall in ad revenue in April as the pandemic forced the broadcaster to cut its spending. 

Cuts: While the channels top stars such as Holly Willoughby, Phillip Schofield (pictured) and Ant and Dec, are said to be in the clear, the channel's soap stars are worried about their pay

Cuts: While the channels top stars such as Holly Willoughby, Phillip Schofield (pictured) and Ant and Dec, are said to be in the clear, the channel’s soap stars are worried about their pay 

While Coronation Street and Emmerdale are set to resume filming, many stars are reportedly worried they won’t get enough work.

Those who are paid per episode are particularly worried that their episode count could drop. 

Social distancing rules the soaps will be implementing will mean a smaller cast will be required and the slow speed of filming will result in fewer instalments per week. 

MailOnline has contacted representatives for Coronation Street and Emmerdale for comment.  

Not happy: Many lesser known figures at the station are said to be furious at the prospect of their pay being cut while ITV's top stars will be spared (Ant and Dec pictured)

Not happy: Many lesser known figures at the station are said to be furious at the prospect of their pay being cut while ITV’s top stars will be spared (Ant and Dec pictured)

Earlier this month, sources confirmed Emmerdale bosses have put together a plan for the cast to return to set in June and film with the use of clever camera angles to ensure stars are adhering to social distancing.

It comes just days after MailOnline confirmed Corrie bosses have put together a ‘return-to-production protocol’ after filming was suspended to follow COVID-19 regulations.

A source told The Sun that bosses are using Emmerdale as the benchmark for filming while adhering to social distancing, as the soap boasts a large set.

It’s thought some of the cast will return to production in smaller groups, with scenes filmed with the use of clever camera angles to ensure stars keep at least two metres apart.

Fears: While Coronation Street and Emmerdale are set to resume filming, many stars are reportedly worried they won't get enough work

Fears: While Coronation Street and Emmerdale are set to resume filming, many stars are reportedly worried they won’t get enough work

A soap insider said: ‘Production is starting up again in June. Emmerdale is being used as the benchmark for safety guidelines as they have a lot of space and it’s the perfect location to put the social distancing measures into practice.

‘Everyone will be adhering to social ­distancing and scenes will be filmed with smaller groups.

‘The teams will be able to film in certain ways which will minimise distancing. The scripting teams are working on creating storylines with fewer characters.’  

Future: While Coronation Street and Emmerdale are set to resume filming, many stars are reportedly worried they won't get enough work

Future: While Coronation Street and Emmerdale are set to resume filming, many stars are reportedly worried they won’t get enough work 



Phillip Schofield looks dapper as he dresses up for family barbeque

Phillip Schofield donned his Sunday finest as he enjoyed a family barbeque with his wife Stephanie Lowe and their daughters Molly, 26, and Ruby, 24.

The This Morning presenter, 58, was on cooking duties for the evening as Molly shared a snap of him tending to the grill.

Phillip then posted his own snap of the impressive feast he had made while he sported a tweed blazer with a white shirt, striped tie and black trousers.

Fun: Phillip Schofield, 58, donned his Sunday finest as he enjoyed a family barbeque with his wife Stephanie Lowe, 56, and their daughters Molly, 26, and Ruby, 24 

Smiling at the camera, the TV host wrote alongside the snap: ‘I present… your dinner’. 

The rest of the family also dressed up for the occasion with Molly sharing a playful snap alongside Ruby with the caption ‘dress up night!’

Molly donned a bright blue dress with a frilled, plunging neckline while Ruby opted for a black sleeveless dress with gold hoop earrings. 

Molly also shared a photo of herself alongside her mother Stephanie, who Phillip married in 1993, writing: ‘My twin’. 

Family: Molly shared a snap of herself alongside her mother Stephanie as they enjoyed the barbeque

Family: Molly shared a snap of herself alongside her mother Stephanie as they enjoyed the barbeque 

It comes after Phillip recently revealed that ‘talking saved [him]’ when he came out as gay, as he encouraged others to rely on their loved ones during times of struggle.

The TV host shared the JustGiving page of Alison Watson, whose son Morgan tragically took his own life on Sunday, and spoke about the way talking to those around you can help.

In his candid Twitter post, which he posted on Thursday, Phil wrote: ‘Another heartbreaking story. There is strength in talking.

Dapper: Phillip wore a white shirt and a striped tie with an apron for the evening

Dapper: Phillip wore a white shirt and a striped tie with an apron for the evening 

Sisters: Molly and Ruby also dressed up for the fun-filled evening at home

Sisters: Molly and Ruby also dressed up for the fun-filled evening at home 

Style: Ruby wore a black sleeveless dress while Molly opted for a blue dress with a plunging neckline

Style: Ruby wore a black sleeveless dress while Molly opted for a blue dress with a plunging neckline 

‘Please don’t try to fight your head on your own. Talking saved me,’ he admitted.

Alison set up the fundraising page to support the Guernsey Mind charity to try and prevent male suicide following her tragic loss, and she has raised over £5,000 so far.

She wrote: ‘We are heartbroken at his loss and have started this fundraising page in the small hope that we can prevent others suffering as we are losing someone they love as we love Morgan so much.

‘Our hearts are breaking. Talking to whoever is so important for everyone, especially young men. Stay safe xxx’

Good spirits: Molly wrote that Phillip 'dressed up for the occasion'

Good spirits: Molly wrote that Phillip ‘dressed up for the occasion’ 

Sumptuous: Phillip shared a look at the tasty barbeque he whipped up for the family

Sumptuous: Phillip shared a look at the tasty barbeque he whipped up for the family 

Phillip surprised fans on February 7 by issuing a statement on social media declaring that after 27 years of marriage, he was ‘coming to terms with the fact that I am gay’.

In a choreographed follow-up, he took his place on the This Morning sofa besides co-host Holly Willoughby to further pour his heart out.

Writing on Instagram about his decision to come out, he said: ‘With the strength and support of my wife and daughters, I have been coming to terms with the fact that I am gay.

‘My inner conflict contrasts with an outside world that has changed so very much for the better. Today, quite rightly, being gay is a reason to celebrate and be proud.’

'Talking saved me': It comes after Phillip shared how speaking to loved ones helped him when he came out as gay as he encouraged others to do the same during hard times

‘Talking saved me’: It comes after Phillip shared how speaking to loved ones helped him when he came out as gay as he encouraged others to do the same during hard times

Helping others: Phil shared the JustGiving page of Alison Watson, whose son Morgan tragically took his own life on Sunday, and said talking to those around you can help

Helping others: Phil shared the JustGiving page of Alison Watson, whose son Morgan tragically took his own life on Sunday, and said talking to those around you can help

He later admitted in a newspaper interview that it was too early to say if he and Steph would stay married.

‘It has taken me a long time to get here, I am not rushing to get to any other place,’ he said. ‘We will always be a family… And where the wind blows us I don’t know. But I still love Steph as much as when we first met. More probably.’

The presenter previously revealed he had been leading the ‘perfect life’ after getting married and raising his two children, claiming he hadn’t wanted anything to get in the way of his happiness.

Moving: In his candid Twitter post Phil wrote: 'There is strength in talking. Please don’t try to fight your head on your own. Talking saved me.'

Moving: In his candid Twitter post Phil wrote: ‘There is strength in talking. Please don’t try to fight your head on your own. Talking saved me.’

But he said he was ‘naive’ to think he could suppress his sexuality when he married Stephanie 27 years ago, and he didn’t consider his sexuality as it was such a ‘joyous time’ for him.

Phillip also admitted he battled depression as he struggled with his sexuality, and even sought therapy to come to terms with it, before deciding he found it more helpful speaking to friends in private.

If you have been affected by this story, you can call the Samaritans on 116 123 or visit www.samaritans.org.

Shock: Phillip surprised fans on February 7 by issuing a statement on social media declaring that after 27 years of marriage, he was 'coming to terms with the fact that I am gay'

Shock: Phillip surprised fans on February 7 by issuing a statement on social media declaring that after 27 years of marriage, he was ‘coming to terms with the fact that I am gay’



‘Talking saved me’: Phillip Schofield shares how speaking to loved ones helped him when he came out

‘Talking saved me’: Phillip Schofield shares how speaking to loved ones helped him when he came out as gay as he encourages others to do the same during hard times

  • If you have been affected by this story, you can call the Samaritans on 116 123 or visit www.samaritans.org 

Phillip Schofield revealed that ‘talking saved [him]’ when he came out as gay, as he encouraged others to rely on their loved ones during times of struggle.

The This Morning presenter, 58, shared the JustGiving page of Alison Watson, whose son Morgan tragically took his own life on Sunday, and spoke about the way talking to those around you can help.

In his candid Twitter post, which he posted on Thursday, Phil wrote: ‘Another heartbreaking story. There is strength in talking. 

‘Talking saved me’: Phillip Schofield shared how speaking to loved ones helped him when he came out as gay as he encouraged others to do the same during hard times

‘Please don’t try to fight your head on your own. Talking saved me,’ he admitted.

Alison set up the fundraising page to support the Guernsey Mind charity to try and prevent male suicide following her tragic loss, and she has raised over £5,000 so far.

She wrote: ‘We are heartbroken at his loss and have started this fundraising page in the small hope that we can prevent others suffering as we are losing someone they love as we love Morgan so much. 

‘Our hearts are breaking. Talking to whoever is so important for everyone, especially young men. Stay safe xxx’

Helping others: Phil shared the JustGiving page of Alison Watson, whose son Morgan tragically took his own life on Sunday, and said talking to those around you can help

Helping others: Phil shared the JustGiving page of Alison Watson, whose son Morgan tragically took his own life on Sunday, and said talking to those around you can help

Moving: In his candid Twitter post Phil wrote: 'There is strength in talking. Please don’t try to fight your head on your own. Talking saved me.'

Moving: In his candid Twitter post Phil wrote: ‘There is strength in talking. Please don’t try to fight your head on your own. Talking saved me.’

Phillip surprised fans on February 7 by issuing a statement on social media declaring that after 27 years of marriage, he was ‘coming to terms with the fact that I am gay’.

In a choreographed follow-up, he took his place on the This Morning sofa besides co-host Holly Willoughby to further pour his heart out.

Writing on Instagram about his decision to come out, he said: ‘With the strength and support of my wife and daughters, I have been coming to terms with the fact that I am gay.

‘My inner conflict contrasts with an outside world that has changed so very much for the better. Today, quite rightly, being gay is a reason to celebrate and be proud.’

He later admitted in a newspaper interview that it was too early to say if he and Steph would stay married.

‘It has taken me a long time to get here, I am not rushing to get to any other place,’ he said. ‘We will always be a family… And where the wind blows us I don’t know. But I still love Steph as much as when we first met. More probably.’

Phillip is married to wife Stephanie and the couple are parents to Molly, 27, and Ruby, 24.

Shock: Phillip surprised fans on February 7 by issuing a statement on social media declaring that after 27 years of marriage, he was 'coming to terms with the fact that I am gay'

Shock: Phillip surprised fans on February 7 by issuing a statement on social media declaring that after 27 years of marriage, he was ‘coming to terms with the fact that I am gay’

The presenter previously revealed he had been leading the ‘perfect life’ after getting married and raising his two children, claiming he hadn’t wanted anything to get in the way of his happiness.

But he said he was ‘naive’ to think he could suppress his sexuality when he married Stephanie 27 years ago, and he didn’t consider his sexuality as it was such a ‘joyous time’ for him.

Phillip also admitted he battled depression as he struggled with his sexuality, and even sought therapy to come to terms with it, before deciding he found it more helpful speaking to friends in private.

If you have been affected by this story, you can call the Samaritans on 116 123 or visit www.samaritans.org 

Support: In a choreographed follow-up, he took his place on the This Morning sofa besides co-host Holly Willoughby to further pour his heart out

Support: In a choreographed follow-up, he took his place on the This Morning sofa besides co-host Holly Willoughby to further pour his heart out



Holly Willoughby and Phillip Schofield call out a guest for flouting lockdown

Holly Willoughby and Phillip Schofield were left furious on Thursday’s This Morning after a ‘brazen’ caller revealed she was planning to flout lockdown to celebrate her birthday at her sister’s house.  

The two presenters, aged 39 and 58, were left horrified during a phone-in segment with Vanessa Feltz as a viewer called ‘Emma’ revealed her ploy to break government guidelines and even stay the night at her sibling’s home.

Emma insisted that they both live alone and have no underlying illness or COVID-19 symptoms. The caller also stressed that she hasn’t seen anyone so far apart from members of the public during her visit to the shops. 

Not impressed: Holly Willoughby and Phillip Schofield were left furious on Thursday’s This Morning after a ‘brazen’ caller revealed she was planning to flout lockdown to celebrate her birthday at her sister’s house

Britons have had to avoid meeting up with friends and families since March 16, a week before the full lockdown came in on March 23.  

Yet the two presenters were left unimpressed by the caller with Holly pointing out the government guidelines of only being allowed to see one person outside your household while remaining a social distance outdoors. 

While Phillip despairingly exclaimed: ‘Nothing we say is going to stop you is it? You sound like you’re going to go no matter what.’

To which an adamant Emma replied: ‘Nope!’ as she insisted that she wasn’t doing anything wrong and would still celebrate her birthday with her sister.

Horrified: The two presenters, aged 39 and 58, were left horrified during a phone-in segment with Vanessa Feltz as a viewer called 'Emma' revealed her ploy to break government guidelines and even stay the night at her sibling's home

Horrified: The two presenters, aged 39 and 58, were left horrified during a phone-in segment with Vanessa Feltz as a viewer called ‘Emma’ revealed her ploy to break government guidelines and even stay the night at her sibling’s home

Emma even joked that she was more concerned about her sister serving ‘couscous’ at her birthday meal than the deadly virus, which has killed 35,704 and infected 248K people in the UK so far.  

Holly and Phillip were left raising their eyebrows and shaking their heads over the caller.  

Viewers were also left furious over the scenes as they took to Twitter to call out Emma’s brazen attitude to lockdown.

One person said: ‘People like Emma on @thismorning make me sick. I have been alone since lockdown began and had my birthday in April but we didn’t break the lockdown. 

Anger: Viewers were also left furious over the scenes as they took to Twitter to call out Emma's brazen attitude to lockdown

Anger: Viewers were also left furious over the scenes as they took to Twitter to call out Emma’s brazen attitude to lockdown

Giggles: Yet the two presenters appeared in better spirits later on in the show as they erupted into a fit of giggles and were unable to keep presenting

Oo-er! Coming back from an advert, Holly burst out laughing while Phillip quickly followed suit and admitted they had been talking about something 'rude' during the break

Giggles: Yet the two presenters appeared in better spirits later on in the show as they erupted into a fit of giggles and were unable to keep presenting

‘I actually had a great day opening my cards and presents with family and evening drinks and games all via Skype. Selfish stupid.’

A different user put: ‘I’m still gobsmacked by Emma, stupid stupid woman. The problem is that so many people are backing her but you won’t be so mouthy when she takes up your ventilator space will you. 

‘I just don’t understand why the team let the call through to the live studio?? #ThisMorning.’

Another follower commented: ‘@thismorning “Emma” on flouting lockdown. 

Oh my! And Emma's flouting lockdown wasn't the only drama on Thursday's show, as Holly was left squirming after a guest detailed how she pulled out her own tooth with pliers

Oh my! And Emma’s flouting lockdown wasn’t the only drama on Thursday’s show, as Holly was left squirming after a guest detailed how she pulled out her own tooth with pliers

OUCH! The two presenters spoke to Fay Rayward via videolink as she revealed she was forced to take matters into her own hands after she was unable to get an emergency dentist appointment during lockdown

OUCH! The two presenters spoke to Fay Rayward via videolink as she revealed she was forced to take matters into her own hands after she was unable to get an emergency dentist appointment during lockdown 

‘Makes me so angry people carrying on like nothing’s happening whilst vulnerable people are shielding and lock themselves away from everyone and been forgotten whilst other selfish people like this carry on without a care in the world.’

While a different account added: ‘@thismorning how selfish is Emma!! “I’m going to my sisters overnight” and doesn’t care at all!! It’s my birthday soon and I will be seeing one person who lives with me! 

‘This is the reason why this virus will be ongoing for longer and longer.’ 

Yet the two presenters appeared in better spirits later on in the show as they erupted into a fit of giggles and were unable to keep presenting.

Gruesome: Fay shared that she was left in agony for six days after her filling fell out and her tooth cracked in half

Gruesome: Fay shared that she was left in agony for six days after her filling fell out and her tooth cracked in half

Coming back from an advert break, Holly burst out laughing while Phillip quickly followed suit.

In between stifled laughter, he admitted: ‘I am sorry, we might have been a bit rude during the break and that might be why we are laughing. I wish we could tell you!’

To which a cheeky and giggling Holly added: ‘But we just can’t, I’m afraid!’  

And Emma’s flouting lockdown wasn’t the only drama on Thursday’s show, as Holly was left squirming after a guest detailed how she pulled out her own tooth with pliers. 

The two presenters spoke to Fay Rayward via videolink as she revealed she was forced to take matters into her own hands after she was unable to get an emergency dentist appointment during lockdown.

Agony: The guest revealed she was given antibiotics but was still unable to combat the pain and she wasn't allowed a dental appointment due to her case not being classified as an 'emergency'

Agony: The guest revealed she was given antibiotics but was still unable to combat the pain and she wasn’t allowed a dental appointment due to her case not being classified as an ’emergency’

Fay shared that she was left in agony for six days after her filling fell out and her tooth cracked in half. 

The guest revealed she was given antibiotics but was still unable to combat the pain and she wasn’t allowed a dental appointment due to her case not being classified as an ’emergency’. 

Fay said: ‘I was trying to bear with it. I knew what the situation would be with dentists in lockdown. 

‘It was desperate measures. I was crying and didn’t know what to do. I started with tweezers tying to loosen the tooth. I got my husband’s pliers and tried to remove it myself. I just wanted it out.’

Fay previously told the BBC that the pain was ‘worse than childbirth’ and that she had never experienced anything like it.

Not ideal: Fay previously told the BBC that the pain was 'worse than childbirth' and that she had never experienced anything like it

Not ideal: Fay previously told the BBC that the pain was ‘worse than childbirth’ and that she had never experienced anything like it 

She said: ‘The pain for me was worse than childbirth. I have never experienced pain like it, it was searing through the side of my face. It was just awful.’

Fay managed to move the tooth but not fully remove it, and as such, she eventually got an emergency dentist appointment where it was extracted. 

Viewers were left horrified over the scenes as they took to Twitter to share their thoughts over the ‘barbaric’ procedure.

One person said: ‘Absolutely CRINGING at this woman talking about her tooth story. My stomach is turning #ThisMorning.’ 

Sickened: Viewers were left horrified over the scenes as they took to Twitter to share their thoughts over the 'barbaric' procedure

Sickened: Viewers were left horrified over the scenes as they took to Twitter to share their thoughts over the ‘barbaric’ procedure

A different user put: ‘@thismorning Why didn’t that tooth video not come with a warning!!!’

Another follower commented: ‘The woman on #ThisMorning pulling her own tooth out is making my toes curl.’ 

While a different account added: ‘This woman on #ThisMorning is stressing me out, attempting to pull her tooth out with pliers.’

This Morning continues on weekdays at 10am on ITV.  

Watch it again! This Morning continues on weekdays at 10am on ITV

Watch it again! This Morning continues on weekdays at 10am on ITV 



Phillip Schofield begs for pubs to open

‘Let’s all go have a pint… we’re going CRACKERS’: Phillip Schofield begs for pubs to open ahead of ‘planned’ July date as he says ‘we know how to socially distance’

Phillip Schofield begged for pubs to open in an impassioned rant on Wednesday which saw him trending on Twitter.

The host, 58, said ‘people are going crackers’ and that ‘we’ve all got really good at social distancing.’ 

Talking to LBC host Nick Ferrari, 61, on This Morning, he said: ‘Aren’t we just craving them? We now know how to socially distance, we are getting better and better at it.

‘Let’s all go have a pint… we’re going CRACKERS’: Phillip Schofield begged for pubs to open ahead of ‘planned’ July date on This Morning on Wednesday

‘You actually see people moving too closely and you go, “Oh my god, look at them! They’re way too close!”‘

‘We’re getting better at that now. So if there is a pub garden, a business that can open… mentally, we’re all going crackers.’

He continued: ‘Nick wouldn’t you – I would open pubs. Let’s get us out there! As long as we’re not mixing too closely let’s go and have a pint!’

Plea: He told LBC host Nick Ferrari that we've all got really good at socially distancing and Nick agreed that the country had been responsible

Plea: He told LBC host Nick Ferrari that we’ve all got really good at socially distancing and Nick agreed that the country had been responsible

Nick said: ‘I am with you. I think the country has been responsible.’ 

That same day, the hospitality industry submitted a 75 page report setting out a roadmap to getting restaurants and pubs open on July 4, which includes ditching the hotel buffet and no more drinkers at the bar.

The dossier has been submitted to ministers by UKHospitality, the trade body for the industry, as reported by The Daily Telegraph

Boris Johnson revealed his lockdown blue-print last Sunday after Brits spent weeks under draconian lockdown measures on imposed by the PM on March 23. 

He said: 'You actually see people moving too closely and you go, "Oh my god, look at them! They're way too close!"'

He said: ‘You actually see people moving too closely and you go, “Oh my god, look at them! They’re way too close!”‘

Fury: He continued: 'Nick wouldn't you - I would open pubs. Let's get us out there! As long as we're not mixing too closely let's go and have a pint!'

Fury: He continued: ‘Nick wouldn’t you – I would open pubs. Let’s get us out there! As long as we’re not mixing too closely let’s go and have a pint!’

Plans: This picture shows a Wetherpoon pub in south London when it was still open. The graphics show what could happen if pubs reopen in July

Plans: This picture shows a Wetherpoon pub in south London when it was still open. The graphics show what could happen if pubs reopen in July

The Prime Minister has urged people to return to work and hoped that from June 1 schools and shops would reopen.

He also said it’s his ‘ambition’ to start opening some hospitality businesses on July 4, as the PM tries to get the economy kickstarted.

The newly-released draft plans give a glimpse of how restaurants, bars and other leisure facilities will operate as the country eases out of lockdown, and offers suggestions for how they can operate safely during the coronavirus pandemic. 

The industry has been devastated by the health crisis, with sales plummeting and many businesses still unsure if reopening with social distancing rules will be financially viable.