Tamara Ecclestone’s beauty business loses almost £23million in just ONE YEAR

Tamara Ecclestone’s beauty business, which includes a luxury haircare range, has lost almost £23million in just one year. 

The Formula One heiress, 36, who is worth an estimated £125million, is a major shareholder in SBD International Ltd, which has recorded losses since it was formed in 2010.

Accounts from November 2019 show that the firm is £22,916,004 in the red, but Tamara has vowed to save it with her own money, according to The Sun.

At a loss: Tamara Ecclestone’s beauty business, which includes a luxury haircare range, has reportedly lost almost £23million. (pictured in 2019) 

Tamara, who is the daughter of ex-Formula One boss Bernie Ecclestone, 90, still holds 75 per cent of the company’s shares.

The firm launched in 2010 as Tamara Ecclestone Brands Ltd, but the mother-of-two quit as a director in 2014.

The name was changed to SBD International Ltd in 2015.    

Fabulous: The Formula One heiress, 36, is a major shareholder in SBD International Ltd, which has recorded losses since it was formed in 2010

Fabulous: The Formula One heiress, 36, is a major shareholder in SBD International Ltd, which has recorded losses since it was formed in 2010

A spokesman told the publication: ‘Tamara is disappointed at the outcome for the business, which she had entrusted Romelle Swire Limited (now owned by Global Brands Group), to manage. There are legal proceedings presently ongoing between the parties.’

MailOnline has contacted Tamara’s representatives for comment. 

Last year, the heiress was  forced to close both her chain of blow-dry salons and her children’s skincare company.

She opened the first of her six Show Dry shops in 2015, which aimed to capitalise on the Californian trend for salons offering a relaxing hair treatment. But, at £38 per blow dry, the idea did not find a market in the UK.

Friends of Tamara said at the time she was upset by the failure.  

Meanwhile, Tamara has been enjoying an extended holiday in Dubai with her husband Jay Rutland, 39, and daughters Sophia, six, and Serena, six months.  

The family have barely been back to the UK since June and her husband admitted concerns over his family’s safety was one reason they had not been back more.  

All together: Tamara has been enjoying an extended holiday in Dubai with her husband Jay Rutland, 39, and daughters Sophia, six, and Serena, six months

All together: Tamara has been enjoying an extended holiday in Dubai with her husband Jay Rutland, 39, and daughters Sophia, six, and Serena, six months 

Jay revealed to MailOnline that the family have no plans to return to London following the dramatic security lapse that led to a multi-million pound jewel heist at her West London home in December 2019.  

Speaking from Dubai about their plans, Jay told MailOnline: ‘We do not intend to return to the UK from Dubai. 

‘There are a host of reasons why we are not going back to London any time soon and security is one of them. The truth is we are playing it month by month and watching how the situation develops.’

It comes after Jay denied he and Tamara had broken travel restrictions as he explained: ‘We have not broken the lockdown rules to come to Dubai, that is not what we have done.

‘At the beginning of the outbreak last year we really stuck to the rules.

‘From March to May we locked down and did not leave the house [in London]. We went to Croatia in [June] the summer, but that was only after the rules changed and everyone was allowed to travel.

‘From there we went to Switzerland and we stayed there until Christmas when we came here to Dubai.’

Family: Tamara, who is the daughter of ex-Formula One boss Bernie Ecclestone, 90, still holds 75 per cent of the company's shares (pictured together in 2014)

Family: Tamara, who is the daughter of ex-Formula One boss Bernie Ecclestone, 90, still holds 75 per cent of the company’s shares (pictured together in 2014)