The Iconic reveals their best-selling fashion items for 2019

The Iconic reveals its best-selling fashion items for 2019 – with sneakers, mini bags and JLo-inspired green dresses all making the cut

  • Australian fashion retailer The Iconic has released its statistics for the year
  • The top-selling item for 2019 was the $89.95 Superga 2750 Cotu Classic sneaker
  • This was followed by Adidas, Conserve, Vans and Birkenstock shoes overall
  • There was also a high demand for cowboy boots, mini bags and green dresses

Fashion retailer The Iconic has released its best-selling items for 2019 with sneakers, mini bags and green dresses making a huge splash online.

The store reported that Australian and New Zealand customers spent a combined total of 4.3 million hours surfing the website this year – which is the equivalent to 500 years.

These shoppers were mainly looking to outfit their feet with Superga’s 2750 Cotu Classic ($89.95) becoming the most bought item of the year, proving that the sneaker trend is showing no signs of slowing.

Australian fashion retailer The Iconic has released their best-selling items for 2019 with sneakers, mini bags and green dresses making a huge splash online

These loyal shoppers were mainly looking to outfit their feet with Superga's 2750 Cotu Classic ($89.95)

These loyal shoppers were mainly looking to outfit their feet with Superga’s 2750 Cotu Classic ($89.95)

Adidas Originals Continental 80 ($150.00)

Vans Old Skool ($129.95)

Also cracking the overall best seller list were Adidas Originals Continental 80 ($150.00) and Vans Old Skool ($129.95)

Also cracking the overall best seller list were Adidas Originals Continental 80 ($150.00), Converse Chuck Taylor All Star Ox ($120.00), Vans Old Skool ($129.95) and Converse Chuck Taylor All Star Hi ($120.00).

The only shoe that came close to topping the sneaker charts was that of the Arizona Birkenstock ($130.00), which is a favourite among beachgoers.

After being spotted on runways and in the hands of Kendall Jenner and Lizzo, searches for the ‘mini bag’ skyrocketed by 941 per cent.

After Jennifer Lopez wore her iconic green dress as the Versace show in September, thousands of women logged into their Iconic accounts causing a 300 per cent surge for green dresses in the days following her appearance

Roc Boots' Indio design ($249.95) was a popular choice because it's available in six separate shades, including a cobalt pink and crisp white

Searches for green dresses and cowboy boots saw a resurgence this year

As have searches for country classic cowboy boots, which saw a 656 per cent spike in the charts.

Roc Boots’ Indio design ($249.95) was a popular choice because it’s available in six separate shades, including a cobalt pink and crisp white.

After Jennifer Lopez wore her iconic green dress as the Versace show in September, thousands of women logged into their Iconic accounts causing a 300 per cent surge for green dresses in the days following her appearance.

After being spotted on runways and in the hands of Kendall Jenner and Lizzo, searches for the 'mini bag' skyrocketed by 941 per cent

After being spotted on runways and in the hands of Kendall Jenner and Lizzo, searches for the ‘mini bag’ skyrocketed by 941 per cent

In addition to these major changes they saw a resurgence in animal printed products and pastel options over minimalist black colourways.

And a whopping 61,000 wishlist boards were created with brands like Adidas, Assembly Label and Cotton On among the favourites. 

Customers shopping for last minute Christmas gifts still have time to order from The Iconic with express delivery orders placed before December 23 arriving before Christmas Eve.