Aldi receives coveted Which? recommendation for low prices – as consumer champion ranks the German discount brand among nation’s favourites
- Aldi won Which? recommendation as one of the UK’s favourite supermarkets
- M&S came first for stores and customer service with a score of 77 per cent
Aldi has claimed a coveted Which? recommendation as low prices and value for money jump to the top of the nation’s shopping list.
The German discounter has been placed alongside Marks & Spencer and Waitrose as one of the country’s favourite supermarkets in research by the consumer champion.
Aldi was the only chain to be given ‘Which? Recommended Provider’ status, which is largely driven by being regularly shown as the cheapest for household essentials.
The accolade came as Aldi announced further expansion plans and the recruitment of more than 6,000 staff.
Aldi has claimed a coveted Which? recommendation as low prices and value for money jump to the top of the nation’s shopping list
M&S was first in terms of stores and customer service with a score of 77 per cent
M&S was first in terms of stores and customer service with a score of 77 per cent; Aldi and Waitrose tied second on 73 per cent. Iceland and Lidl both scored 69 per cent.
Which? said: ‘Aldi won over the masses with its value for money, joining the other two retailers in the top three.’
Ocado was named the best online grocer.