Asda shopper smacks woman round the head with a pizza in battle to grab reduced-price meals [VIDEO]

Food fight! Moment an Asda shopper smacks woman round the head with a pizza in battle to grab reduced-price meals

  • Asda shoppers pushed and shoved as they fought over reduced-price meals 
  • The frenzy was captured in a TikTok by American influencer Nick Alexander 
  • At one point a shopper tips a box of chicken on another’s head in the chaos 
  • The shopper then appears to retaliate by slapping her with a chilled pizza 


This is the moment a shopper slaps another woman with a pizza as they battle over reduced-price food in Asda.

The frenzied scenes were shared on TikTok yesterday by American Influencer Nick Alexander, who calls himself Mr Miami UK after swapping Florida for Wolverhampton.

The footage shows customers pushing and shoving each other in front of the ‘reduced price’ shelves before a woman in a woolly hat tips an empty chicken container on another female shopper’s head.

The shopper appears to retaliate by slapping the woman over the head with a boxed  pizza during the chaotic scenes. 

The shoppers shove and push to get to the reduced-price items in an Asda store, believed to be in Wolverhampton 

At one point a shopper puts an empty box of chicken on top of a woman's head amidst the chaos

At one point a shopper puts an empty box of chicken on top of a woman’s head amidst the chaos

The woman retaliates by slapping the other customer with a pizza as the commotion continues

The woman retaliates by slapping the other customer with a pizza as the commotion continues 

The footage is believed to have been shot in the West Midlands city, although Mr Alexander’s TikTok videos often show him visiting new locations across Britain. 

Mr Alexander offers up a lively commentary, saying: ‘Oh my gosh. Oh wow. Oh they fighting.

‘Slapped with a pizza baby, I know that’s right. This going down.’

He then pans over to a man who throw him a peace sign amidst the chaos.

‘Aisle 37 baby, I know that’s right,’ he added. ‘It’s going down on aisle 37, baby. It’s a free-for-all. It’s a frenzy.’

The shoppers fight each other in a clamour to get to the reduced-price items on aisle 37

The shoppers fight each other in a clamour to get to the reduced-price items on aisle 37

A fight breaks out as shoppers rush around and scour through he shelves for the items on sale

A fight breaks out as shoppers rush around and scour through he shelves for the items on sale

Shoppers scurry for sale items

In the chaos, a man throw a peace sign

Frenzied shoppers on aisle 37 can also be heard shouting and hollering in the background 

The commotion left pieces of raw chicken on the floor along with a packet of flatbreads.

The influencer said: ‘It’s the aftermath for me. They got the chicken on the floor.’

Later footage shows shoppers scrambling for packets of reduced-price easy-peeler citrus fruits as staff hand out them out.

Mr Alexander captioned: ‘They toss the food to them like they in the wild.’ 

‘This is crazy,’ he said.

Nick Alexander, pictured, who is originally from Miami but moved to Wolverhampton, shared the supermarket scuffles on TikTok

Nick Alexander, pictured, who is originally from Miami but moved to Wolverhampton, shared the supermarket scuffles on TikTok

In the initial commotion's aftermath discarded pieces of raw chicken can be seen on the floor

In the initial commotion’s aftermath discarded pieces of raw chicken can be seen on the floor

Staff arrive with reduced-price items in boxes

They hand easy-peelers out to shoppers

The influencer also shows shoppers being given out sale items by staff , with Mr Alexander adding the caption: ‘They toss the food to them like they in the wild’

The video, which has more than 427,000 views and 32,900 likes is flooded with comments from people both bewildered and unsurprised by the scenes. 

Simon Neil Scott commented: ‘I can appreciate that people are struggling in life, but I can’t help think this is more about arrogance and people just being rude. I feel for the staff!’ 

Jack Hirst added: ‘As a retail worker, it’s always the same people and it’s literally like they are addicted to get the low prices.’ 

‘See this in all local supermarkets all the time,’ user Debs1.com added. 

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