Ashley Graham is proving that she boasts some serious supermodel selling power, after launching a new lip kit for Revlon that proceeded to sell out in just four hours.
The 31-year-old model celebrated the launch of the new Never Enough Unapologetic lip kit – her second release for the brand – on her Instagram account on Wednesday afternoon, while sharing a video tutorial that saw her demonstrating to fans how she uses the products.
‘I am so happy that you guys loved my last lip kit, I can’t believe that it sold out, so I wanted to bring you another one,’ Ashley exclaims at the start of the clip, before holding up the trio of products to the camera.
Celebration! Ashley Graham is giving lip kit mogul Kylie Jenner a run for her money after launching her own lip kit with Revlon that sold out in just four hours
Teaching: The 31-year-old model shared tips that she has learned from her makeup artist Katie Jane Hughes while sharing a tutorial video using the lip kit
Hack: She explained that she blends out her lip liner with an eyeshadow brush to make her lips look more ‘juicy’
The fashion star, who was named as Revlon’s first ever plus-size spokesmodel in January 2018, then goes on to apply the lip kit on her own pout, while sharing a few tips and tricks that she has learned from her makeup artist Katie Jane Hughes.
‘Katie Jane has been working with me on my lip liner,’ she explained. ‘She does this whole blending aspect and I’m going to try and do it with you today.’
Ashley then lines her lips with the ColorStay Lip Liner in Good, creating a thick line that extends just outside of her natural lips, before blending that out with an eyeshadow brush.
‘If you blend it out… it feels juicier,’ she says of the technique. ‘I will go outside of the line just a bit, because, you know, an overdrawn line is kind of cute. She got the juice!’
She then moves on to the second product in the kit, the Ultra HD Matte Lipcolor in You’re Everything, telling viewers ‘this is so fun’ as she begins to blend the color into her lips with her finger.
After patting the matte lip shade into her pout, she proudly says: ‘That’s so cute,’ while admiring herself in the camera.
‘Last but not least’ she continues is the Ultra HD Matte Metallic Liquid Lipcolor in Better Than Ever, with the supermodel revealing that she puts it ‘just in the center’ of her pout to finish off the look.
‘It makes your lip feel juicy,’ she notes while dabbing it in with her ring finger. ‘And it also makes your lip feel super healthy.’
Having applied all three products to her lips, Ashley stands back to admire her work, while proudly stating: ‘I look like a ’90s supermodel honey!’
Smooth: The Never Enough Unapologetic kit contains three products, an Ultra HD Matte Lipcolor, an Ultra HD Matte Metallic Liquid Lipcolor, and a ColorStay Lip Liner
Pucker up: Ashley shared her delight over the popularity of her products, telling her Instagram followers that she was ‘so happy that you guys loved my last lip kit’
Finishing touch: The supermodel applied all three products from the kit, using her finger to blend in the matte colors
‘Juicy!’ She finished off the look with the metallic shade that she dabbed into the middle of her lip to add extra dimension and shine
She then added, ‘And so can you – just got out and get your Never Enough Unapologetic Lip Kit. Mwah!’
And her fans appear to have done just that, with the trio of lip products flying off the shelves, prompting the brand to hastily arrange a restock – with Revlon announcing on Thursday that the $14.98 lip kit had been made available once more via Walmart.
The supermodel’s sell-out success comes after she set Instagram alight while promoting another one of her ventures: her swimwear line.
Ashley posted a sizzling series of images of herself wearing a bikini from her Swimsuits For All collaboration while tucking into a bag of Cheetos during a shoot in the Dominican Republic.
Doing her utmost to dispel any illusion that supermodels don’t enjoy indulging in their fair share of snacks, Ashley jokingly posed in a series of provocative snaps with her bag of cheesy chips.
Over the past few years, Ashley has been an outspoken advocate for body positivity, recently speaking out in an interview with Vogue Australia to praise her mother for teaching her about affirmations early on in her life.
‘The biggest thing is how you use your words,’ she said. ‘I think a lot of people look in the mirror and they say, “Oh, I’m sad” or, “I’m ugly, I’m stupid, I’m not worthy, or XYZ.”
Superstar: The exciting news comes not long after the model promoted another one of her endeavors on Instagram – her swimwear collaboration with Swimsuits For All
Summer fun: The star had on a tropical print top and yellow bottoms
Eat up! Ashley shared several images of herself tucking into a bag of Cheetos on Instagram while doing a shoot in the Dominican Republic
‘You have to really understand that your words have power and something I had to learn at a young age was affirmation.
‘When I was 17 my mother helped me make these affirmations “I am bold, I am brilliant, I am beautiful, I am worthy of all, and I love you.”
‘Those are my affirmations and everybody’s affirmations are different, because everybody’s struggling with different issues.’
The brunette beauty believes it is important to be surrounded by ‘positive’ people.
She added: ‘I also think that your community is huge, whether you’ve got one friend or 20 friends, if those 20 friends are taking you down, it’s going to go quick.
‘And the same with that one friend, so just make sure you’ve got positive people around you.’
Ashley added that she loves hearing her fans share their own self-love journey, and will make sure to answer any private messages she receives.
She said: ‘I love hearing from fans, I love hearing just all the incredible different types of stories, I answer my DMs, it’s important to have a dialogue about, not just body diversity, but loving who you are, it’s not just about size, it’s about anybody, it’s about any race, gender, size, and religious background. It doesn’t matter, it’s just about loving who you are!’