REVEALED: Why hundreds of women are praising this photo of a Woolworths supermarket aisle
- Women are thrilled about a change to signage in New Zealand supermarkets
- Sanitary products are now marked under a different name in Countdown stores
- One mum said she is ‘so happy’ her daughters will grow up in a progressive era
Women are thrilled about a subtle change to signage in New Zealand supermarkets.
Praise has been flooding into a Facebook community group since a mother shared a photo of the cosmetics aisle in a Woolworths-owned Countdown store, where sanitary products are now labelled ‘Period Care’.
The mum said she was overjoyed that her young daughters will grow up in an era where big brands are normalising the word ‘period’, which has historically been shrouded in stigma and kept off packaging wherever possible.
While it is arguably the most natural and necessary biological process on earth, menstruation is still regarded as a ‘dirty’ condition in countries all over the world.
But Countdown appears to be breaking that taboo, one sign at a time.
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In this Woolworths-owned Countdown store somewhere in New Zealand, sanitary products are labelled ‘Period Care’
‘It makes me so happy that my girls will be less likely to think that ‘period’ is a dirty word, because a supermarket can use the ACTUAL WORDS rather than cryptic clues like ‘sanitary products’. Progress,’ the mother wrote on Facebook.
Her photo has sparked delighted responses since it was uploaded Tuesday morning, with comments including ‘fantastic’, ‘awesome’ and ‘this is great’.
‘Plain English for the win,’ one woman replied.
‘That is so wonderful,’ added another.
A third said she ‘cringes so badly’ when she hears alternative names for periods.
Kiri Hannifin, Countdown’s General Manager for Corporate Affairs, Safety and Sustainability, told Daily Mail Australia the signs were changed in June in an effort to normalise language around periods and continence.
‘Words like ‘personal hygiene’ and ‘sanitary products’ give the impression that periods – which are an entirely natural part of life – are somehow something to hide to yourself, or that they’re unhygienic,’ Ms Hannifin said.
‘They absolutely aren’t, and we can play an important role in helping change that.’
Ms Hannifin said the move to rename ‘sanitary products’ as ‘period care’ has prompted ‘really positive feedback’ from customers.
On Facebook, many have called on Australian Woolworths outlets to follow suit.
But Woolworths Group public relations manager Will Lehnertz confirmed there are no plans to roll out sign changes Down Under just yet.