What does the next decade hold for the UK’s original challenger bank First Direct?
Mark Hemingway remembers the launch of First Direct vividly. In October 1989, the public relations veteran – who would later run communications at its owner HSBC – was working at fellow Yorkshire-based lender Halifax, then still a building society, preparing to launch its own bank account. He recalled: ‘The end of the 1980s was a … Read more