Catherine Zeta-Jones models her own mascara and eyeliner as she launches cruelty-free makeup line as part of new lifestyle brand
She launched her own lifestyle brand earlier this month, debuting a range of vegan leather shoes and promising a range of home decor, sportswear and dance-leisure products to come soon.
And on Wednesday, Catherine Zeta Jones announced the launch of her cruelty-free makeup line that’s now available at CasaZetaJones.com.
The Oscar-winning actress, who is married to Hollywood star Michael Douglas, showed off the new mascaras and eyeliners in an Instagram post.
New venture: Catherine Zeta Jones announced the launch of her cruelty-free makeup line that’s part of her new Casa Zeta-Jones lifestyle brand on Wednesday via Instagram
The Welsh-born beauty, who is 50, modeled her own makeup that she created in partnership with Wunder2.
Zeta-Jones explained: ‘I have been searching for the best, cruelty-free products to launch a makeup line that makes you feel confident. Starting with my new mascara and eyeliners, my mission for #CasaZetaJones is to create a universe of products that exude the feeling of effortless elegance that surprises by being both practical and indulgent.’
She added: ‘I hope you all love them as much as I do.’
It comes after she debuted her comfy and stylish flats in partnership with Butterfly Twists earlier this month as part of her footwear line.
Cruelty-free: The Welsh-born beauty, 50, modeled the mascara and eyeliner she’s created in partnership with Wunder2 and that’s available to purchase from CasaZetaJones.com
Bold: She showed off the colors of the eyeliners, sharing her goal is ‘to create products that exude the feeling of effortless elegance that surprises by being both practical and indulgent’
In creating and launching a lifestyle brand, the star of Chicago and Ocean’s Twelve is hoping to boost her profile and provide a focus as her two children grow into adulthood.
She has already announced she’ll be selling her own brand of coffee as well as home goods and athleisurewear.
Speaking about her venture, she said: ‘Everything I have designed has truly been a passion project. I wanted to take this passion a step further and create a brand that’s beautiful and luxurious, while still being attainable.’
Cute: Earlier this month, the Oscar-winning actress debuted her comfy and stylish vegan leather flats she’s created in partnership with Butterfly Twists as part of her footwear line
Exciting: In creating and launching a lifestyle brand, the star of Chicago and Ocean’s Twelve is hoping to boost her profile and provide a focus as her two children grow into adulthood
Meanwhile, Zeta-Jones will celebrate her 20th wedding anniversary with Douglas, 75, on November 18.
The couple share two children, son Dylan, 19, and daughter Carys, 17.
During an appearance on British TV show Good Morning Britain in July, the actress joked: ‘They said it would never last!’
Explaining the secret to her long and happy union, she explained: ‘I have a great blueprint of marriage both with my own parents and Michael’s father and stepmother and what a good marriage means and how precious that is and how you work at it and sustain it and appreciate it. So yeah, 20 years.’
Couple: Zeta-Jones will celebrate her 20th wedding anniversary with Michael Douglas, 75, on November 18. The couple, pictured in January, share son Dylan, 19, and daughter Carys, 17