Rise of the personal beauty FRIDGE: Skincare fans are investing in mini chillers to keep face creams cool – claiming cold moisturisers can take years off your face
- YouTuber Safiya Nygaard from LA shared snap of new beauty fridge on Twitter
- Some say they’ve had a beauty fridge for years, while others are late to the party
- Experts say cold products can help with puffiness, redness and cream’s shelf life
YouTube influencer Safiya Nygaard has sparked a Twitter frenzy by sharing a picture of her newly acquired beauty fridge, admitting that she uses the mini chiller solely for her skincare.
The social media personality, from Los Angeles, who boasts about 415,000 followers on Twitter alone, shared pictures of her latest acquisition and asked ‘I just bought a skincare fridge, have I gone too far?’
For the uninitiated, a skincare fridge or beauty fridge is a mini-fridge used solely for skincare products, as fans believe colder creams can take years off your face by reducing puffiness.
While the act of popping some beauty products in the fridge is not new – ask your grandmothers – some seemed both surprised and impressed, by Nygaard’s purchase.
A beauty fridge – essentially a mini chiller just for face creams and moisturisers – are the latest trend, with fans saying colder moisturisers reduce puffiness and redness
YouTube star Safia Nygaard shared this snap of her new purchase, with some of her 400,000 followers on Twitter saying they now wanted one too
Some users were late to the party and did not realise mini-fridges were used for skincare instead of snacks
‘There’s a skincare fridge?’ asked one user.
‘The limit does not exist,’ joked another, with a reference to 2004 hit movie Mean Girls.
‘I just put my products in the kitchen fridge in the salad drawer,’ said another user.
Others chimed in that they’d been using their fridges ‘for years.’
‘I feel nothing but PRIDE for how extra I am,’ commented one about their own mini Redbull fridge converted into a beauty fridge complete with a brush-holder.
‘My grandma has legit been doing this since I’ve had life on Earth and the fact people are JUST discovering it makes me feel like a knowledge guru.’
This Twitter user showed off her Redbull fridge, which she converted into a fully stacked make up and skincare fridge, complete with a container for her makeup brushes
Twitter shared thoughts on beauty fridges and keeping their beauty products chilled
In more recent years, beauty brands have been marketing mini-fridges that would previously have been used for beverages and snacks as solely for skincare.
But does keeping your product chill make an actual difference in how the products work?
Much like people will appreciate a cold drink during the summer, cold skincare can feel very nice on the skin during a heatwave and can preserve products such as lipsticks from melting when temperatures rise.
Keeping them chilled has other advantages. In 2017, Dr Joshua Zeichner, the director of cosmetic and clinical research at Mount Sinai Hospital in New York City told Allure that: ‘refrigerating products will help extend their shelf life,’ however, he said it was not always needed.
On Instagram, @Beautyfridges compiles glam shots of pretty beauty-fridges filled with different products
Worth they hype? Beauty blogger Kamuskinblog shared a picture of her beauty fridge with @beautyfridges on Instagram
He added that the cooling sensation from refrigerated products could potentially calm itches and redness: ‘the cool temperature may calm over-firing nerves that lead to itch and discomfort in the skin.’
Dr Preema from the London Clinic told Virgin Media in 2018 that refrigeration best applied to products that were gel-based or to masks, as it would help with puffiness and redness.
They’re no evidence that the fridge will make your products work faster or better, however.