An Australian couple who quit their full-time jobs as lawyers to pursue a beauty brand have made more than $150,000 in 48 hours following an astronomical year of sales throughout 2020.
Founders Mia and Ermin Plakalo launched Peppy Co at the start of last year, offering a LED light therapy mask designed to reduce the appearance of acne and leave skin glowing.
The unique beauty gadget, priced at $179, harnesses three therapeutic lights for a cleaner complexion after 10 minutes of use per day.
The mask utilises a blue light to banish bacteria, red light to prevent wrinkles and a yellow light to detoxify the skin all in the comfort of your own home.
After being supported by celebrities and reality television stars, the business has skyrocketed and this financial year the brand has already turned over more than $1 million in revenue.
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Peppy Co launched at the start of 2020, offering a LED light therapy mask designed to reduce the appearance of acne and leave skin glowing
The unique beauty gadget, priced at $179, harnesses three therapeutic lights for a cleaner complexion after 10 minutes of use per day
The mask utilises a blue light to banish bacteria, red light to prevent wrinkles and a yellow light to detoxify the skin all in the comfort of your own home
Colour light therapy is a treatment offered at thousands of medispas and salons and works by using light in different colours and wavelengths to target specific skin concerns.
The blue light can help to eliminate p-acne causing bacteria from the root, improve the environment inside the pores and restrain bacteria found deep in the skin.
The red light is used to increase hydration, promote collagen and eliminate wrinkles while the yellow light promotes circulation, dilutes pigment and can help reduce the roughness of the skin.
The mask is completely eco-friendly, has no UVA or UVB radiations and is not a laser.
The Peppy Co range also features a $119 silicone cleansing egg to gently but deeply cleanse your face without causing irritation.
A $25 gentle cleanser and $49 all-in-one sleeping mask is also available, and both have hundreds of positive reviews online.
Australian couple Mia and Ermin Plakalo (pictured left) quit their full-time jobs as lawyers to launch the business which sells the LED light therapy mask, cleansing egg and gentle cleanser
Despite the swift growth, Mia said the success didn’t occur overnight and required ‘a lot of time, energy and perseverance’.
‘We were working hard but there were no results; it was psychologically difficult for us to deal with the fact that we were failing at something we wanted to work so badly,’ Mia told FEMAIL.
‘We are both high achievers. We both have double degrees in law and business, our professional career was something we always wanted to be proud of.’
The pair both have double degrees in law and business but decided to start an e-commerce business together, initially planning to open a law firm.
But after battling skin imperfections they decided to turn to starting a skincare range.
‘It was a process of big learnings, great insights and self-reflection, and the biggest determination that got us to our first $100,000 monthly revenue,’ Mia said.
Sophie O’Sulllivan (pictured) had incredible results in four weeks after switching up the colours to get the full effects in addition to her skincare routine
A favourite of many celebrities and reality stars, the light therapy mask by Australian company Peppy Co uses therapeutic blue, red and yellow lights to heal the complexion from the comfort of home
‘LED light therapy is the only aesthetic device that has no contra-indications of any kind, it is suitable for all skin types, colours and conditions,’ the company writes
‘LED light therapy is the only aesthetic device that has no contra-indications of any kind, it is suitable for all skin types, colours and conditions,’ the company writes.
‘Most customers begin to notice a reduction of acne, and an improvement in their skin after 3-4 treatments, with complete results after 12 treatments.
‘We recommend using your LED light therapy mask at least three times per week for the first 12 weeks of until satisfied with the results and 1-2 times per week to maintain your desired skin results’.
The mask also has eye wear installed inside to protect the eyes from the bright light.
Since the launch, before and after photos have shown drastic reduction in acne in as little as one week and influencers including Shani Grimmond and Martha Kalifatidis have shared videos of themselves using it.
The $119 cleansing egg (pictured) is designed to gently but deeply cleanse your face without causing irritation
The cleansing egg should be paired with the gentle cleanser, which is currently on sale for $25 from $35
These before and after photos were taken just one week apart
‘LED light therapy is the only aesthetic device that has no contra-indications of any kind, it is suitable for all skin types, colours and conditions,’ the company writes
One customer, Sophie O’Sulllivan had incredible results in four weeks after switching up the colours to get the full effects in addition to her skincare routine.
Another, 23-year-old Yasmina, said it’s her new ‘skincare secret’.
‘I’ve always used LED after getting a professional facial but never have I seen an at home LED mask until I came across this,’ she wrote.
‘I purchased it after seeing it all over social media and I am so glad I gave it a chance! I love how this LED light has three settings – one for acne, one for anti ageing and one for cell renewal.
‘My first time using it I left it on for 10 minutes as recommended and I saw an instant result. Skin felt rejuvenated and cleaner. I’m obsessed.’
All products can be purchased from the Peppy Co website.