Ghd launches first-ever CORDLESS styler Unplugged in Australia

Ghd unveils a brand new CORDLESS styler that promises to leave hair ‘65% shinier’ than other tools – and it’s so small it fits perfectly in your handbag

  • Hair giant ghd has unveiled a revolutionary new cordless styling tool
  • The $475  (AUD) ‘Unplugged’ is the brand’s first-ever wire-free device
  • It is said to be light, portable and small enough to slip inside a handbag
  • The tool claims to leave locks ’65 percent shinier’ than traditional stylers


Haircare giant ghd has unveiled a new cordless styling tool that claims to leave locks ’65 percent shinier’ than traditional devices.

The $475 ‘Unplugged’, which will launch in Australia on Friday, July 2, in salons, beauty stores and online from the ghd website, is the brand’s first-ever wire-free styler.

Lightweight and small enough to slip inside a handbag, the tool heats up in just 45 seconds and offers 20 minutes of continuous styling time in which you can curl, straighten or beach-wave hair.

Ideal for travelling, the gadget can be charged at home or on the go with a USB-C charging cable, meaning you’ll never be stuck for a touch up again. 

Haircare giant ghd has unveiled a new cordless styling tool (picutred) that claims to leave locks ’65 percent shinier’ than traditional devices

The $475 'Unplugged' (held by brand ambassador, Chiara Ferragni) which will launch in Australia on Friday, July 2

The $475 ‘Unplugged’ (held by brand ambassador, Chiara Ferragni) which will launch in Australia on Friday, July 2

Hybrid co-lithium technology brings the plates to 185 degrees Celsius – the optimum temperature for heated styling. 

Italian influencer turned businesswoman Chiara Ferragni has been announced as the face of the new product, which she says helps her to maintain flawless hair while acting as CEO of two global businesses, a mother-of-two and a wife.

Managing director of ghd Australia and New Zealand, Ludovic Dellazzeri, said the Unplugged was carefully created to be the best cordless styler on the market.

Benefits of ghd ‘Unplugged’

* First cordless hair tool from ghd

* Light, portable and small enough to fit in a handbag

* Heats up in 45 seconds

* Offers 20 minutes of continuous styling time

* Delivers 65 percent more shine than traditional plug-in tools

* Chargeable at home or on the go with a USB-C charging cable

* Available in both black and white

The cordless tool (pictured) can be used to curl, straighten or beach-wave hair

The cordless tool (pictured) can be used to curl, straighten or beach-wave hair

‘We are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs,’ Mr Dellazzeri said.

He said ghd researchers combined the latest battery and heat styling technology to create a portable styler that delivers all the benefits of iconic ghd tools. 

The Unplugged will be available to buy from the ghd website from Friday, July 2.