Jessica Alba dons holiday colors as she shops at Target and grabs a product from her Honest company

Jessica Alba dons holiday colors as she goes shopping at Hollywood’s new Target and picks up a large product from her OWN Honest company

Her thriving eco-friendly household goods company has in the past been valued at upwards of $1.5 billion.

And it appeared that actress and entrepreneur Jessica Alba was engaged in some market research on Friday, when she was spotted at the new Target in Hollywood, California exiting with a box bearing the brand name of her company, Honest.

The Fantastic Four star, 39, was festive in a knit red Christmas sweater with a loose turtleneck collar.

It appeared that actress and entrepreneur Jessica Alba was engaged in some market research on Friday: She was spotted at the new Target in Hollywood exiting with a box baring the brand name of her company, Honest

On the bottom, Jessica wore a pair of black leather pants.

Her small purse was particularly fun and holiday-friendly, featuring a pattern in red and white.

On her feet, she wore white Converse high top sneakers.

Alba had her honey blonde hair back in a low bun, and adorned it with a thick black headband featuring pearls and appliqués.

As she approached her car: Alba smiled behind her mask while spraying her hands with hand sanitizer

As she approached her car: Alba smiled behind her mask while spraying her hands with hand sanitizer

The mother of three kept her face covered and protected with a black and white gingham patterned face mask, as stay-at-home orders continue to go in effect throughout California.

Jessica directed her loaded cart through the parking lot along with an assistant.

As she approached her car, Alba smiled behind her mask while spraying her hands with hand sanitizer. 

On the phone: The Fantastic Four star was festive in a knit red Christmas sweater with a loose turtleneck collar

On the phone: The Fantastic Four star was festive in a knit red Christmas sweater with a loose turtleneck collar

The LA’s Finest star founded the Honest Company in 2011. 

It raised funds at a 1.7 billion dollar valuation in 2015, and was last reported to be worth just under $1 billion as of October 2017.

Alba herself as a net worth in the vicinity of $200 million. 

Seen here with her husband Cash Warren and their children on Instagram: The LA’s Finest star founded the Honest Company in 2011

Seen here with her husband Cash Warren and their children on Instagram: The LA’s Finest star founded the Honest Company in 2011

And although her personal care company takes up much of her time, as seen on her Instagram feed, she is still very much an in-demand actress.

In addition to completing two seasons of crime procedural LA‘s Finest opposite Gabrielle Union, Jessica is gearing up for a new feature film, titled Trigger Warning. 

That action film will star Alba as a woman who ‘becomes the reluctant hero in her small town,’ as seen on the movie’s IMDb page. 

Although her personal care company takes up much of her time: Jessica is still an in-demand actress, with a new feature film, titled Trigger Warning, on the way

Although her personal care company takes up much of her time: Jessica is still an in-demand actress, with a new feature film, titled Trigger Warning, on the way