The BEST Christmas seafood deals yet: Massive sale on lobsters launches at Coles – with tails 45 per cent cheaper than anywhere else
- Coles has cracked its crustacean prices just in time for the Christmas rush
- From December 22 Cooked Rock Lobsters are available for $22, down from $27
- In selected stores there are also WA Raw Rock Lobsters & large cooked lobsters
- Forty per cent of Coles’ annual lobster sales will be made before Christmas
Coles has heavily reduced its lobster prices in the lead up to Christmas where 40 per cent of its annual sales of the crustacean will be made.
From Wednesday December 22 West Australian Cooked Rock Lobsters will be available at Coles delis nationwide at just $22 each, down from $27 in November.
Coles is also offering WA Raw Rock Lobster tails and large WA Cooked Rock Lobsters for the first time ever, with prices 45 per cent cheaper than in any other outlet.
From Wednesday December 22 West Australian Cooked Rock Lobsters will be available at Coles delis nationwide at just $22 each, down from $27 in November
Customers are expected to purchase 10 times as many prawns as they would in an average week, with the biggest seafood sales made over the next three days.
An abundance of wild-caught and cooked prawns in the domestic market is providing the best quality and value, with fresh Australian cooked black tiger prawns at $27 a kilo.
Coles General Manager for Bakery, Deli and Seafood Andy Mossop said after a challenging year for many Australians, celebrating together over a delicious feast is what we have all been waiting for this Christmas.
COLES BEST SEAFOOD DEALS
* Thawed WA Cooked Rock Lobsters, $22 each, available nationwide
* Fresh Australian Cooked Black Tiger Prawns, $27/kg, down from $30 p/kg, available nationwide excluding WA
* Australian Wild Caught Raw Banana Prawns, $24/kg, down from $26/kg, available nationwide
* Thawed Australian Extra Large Black Tiger Prawns $29/kg, down from $34/kg, available nationwide
* Three different sizes of wild caught Ocean Tiger Prawns from $28/kg
* New Thawed WA Raw Rock Lobster Tails $20 each, in NSW/VIC/WA $22 each in QLD, available in around 200 Coles stores nationwide, please check local store for availability
* New Thawed Large WA Cooked Rock Lobsters, $50 each in NSW, QLD, WA, $55 each in VIC and SA, available in around 200 Coles stores nationwide, please check local store for availability
Coles is also offering WA Raw Rock Lobster tails and large WA Cooked Rock Lobsters for the first time ever, while keeping the prices low for customers to enjoy ahead of Christmas
‘With Christmas just a few days away, we are gearing up for the biggest week of the year for seafood sales with customers buying over 70 per cent more seafood in December compared to an average month,’ he said.
‘We are delighted to be able to make great quality and responsibly sourced Australian seafood like WA Rock Lobsters more affordable so more Australians can treat themselves this Christmas day.
‘Alongside our customers’ love for lobsters, our data has also revealed that prawns are our customers’ third-favourite Christmas food from Coles, and we’re delighted to offer a large variety of raw and cooked prawns for a fantastic price this Christmas.’
Woolworths is similarly selling its WA Rock Lobsters for $22 from today, after also reducing them from $27.
‘Seafood is an integral part of an Aussie Christmas and we predict our customers will eat more than 100 tonnes of WA Rock Lobster across the three weeks of Christmas, compared to 70 tonnes last year,’ a Woolworths spokesperson said.