‘This isn’t the film you wanted’: Pirate Life beer brewer enrages illegal downloaders by creating a fake video labelled as blockbuster movie Tenet in bizarre viral marketing stunt
- People trying to download Tenet accidentally scored an ad for Pirate Life beer
- Green Matrix-style text informed the viewer ‘this isn’t the film you wanted :(‘
- Irate users slammed the brewing company for deceiving internet pirates
An Australian beer company enraged movie pirates by creating a fake video pretending to be Hollywood blockbuster Tenet in a marketing ploy.
Thousands of law-breakers who tried to download the hit Christopher Nolan film, starring Robert Pattinson and Michael Caine, have accidentally downloaded an ad for Pirate Life beer.
Rather than opening with a dramatic shot of John David Washington in a boat, the spoof begins with a shot of an island which is interrupted by a skull and bones.
Thousands of international law-breakers who tried to pirate the hit Christopher Nolan film accidentally downloaded an ad for Pirate Life beer (pictured)
Green Matrix-style text appears to inform the viewer ‘this isn’t the film you wanted,’ with a sad face.
‘But who needs free movies when you can get free beer!!.’
The ad goes on to tell the viewer that the brewer is handing out a free four-pack of South Coast Pale Ale as a ‘lockdown freebie’.
It then provides a link to the brewer’s website, along with an educational warning: ‘Piracy is not the answer, but Pirate Life is.’
Green Matrix-style text appears to inform the viewer ‘this isn’t the film you wanted ,’ with a sad face
‘But who needs free movies when you can get free beer.’ The ad goes on to tell the viewer that the brewer is handing out a free four-pack of South Coast Pale Ale as a ‘lockdown freebie’
An annoyed Reddit user who left their computer on all night to illegally download the film posted the ad on the platform.
‘I woke up to find this + 2 hours of nothing to inflate the file size. Thank you for this, I definitely want to buy your product now. I don’t even live in Australia.’
Hoards of irate users slammed the brewing company for deceiving internet pirates who were attempting to watch the film for free.
‘This is honestly a d**k move, drives away even more potential customers,’ one angry user wrote.
‘How drunk was the f**king marketing department for this to have been conceived?’ asked another.
Thousands of law-breakers tried to download Tenet, the hit Christopher Nolan film starring Robert Pattinson and Michael Caine
Hoards of irate users slammed the brewing company for deceiving internet pirates who were attempting to watch the film for free (pictured: Pirate Life beer)
‘I downloaded it too. The file size said it was like 2.8GB but the torrent finished in like 30 seconds so I was suspicious… I was like ‘what the s**t is this?’ That’s a good way to get a rock through your window.’
But others came down on the users for trying to download a film while it was still in cinemas.
‘You wanted to download a movie that came out like a week ago and you’re surprised you got scammed…’ asked one user.
‘Did you expect the actual movie?’ someone else asked.
Daily Mail Australia has contacted Pirate Life for comment.