Queensland nightclub Hey Chica! deny Moale James entry over Papuan cultural reva reva face tattoos

A young woman has taken aim at a nightclub for being ‘racist’ after being denied entry due to her cultural face tattoos.  

Moale James, 23, who has Papua New Guinean heritage, was celebrating her partner’s birthday by heading out to Brisbane‘s nightclub precinct in Fortitude Valley on Sunday morning.

But she soon found herself turned away from popular Latin American club Hey Chica! after security guards took issue with her traditional tattoos. 

She took to Facebook to detail her experience starting by saying: ‘One of your security guards last night refused to let me enter because of my face reva reva,’

‘Giving you some time to respond, but I’m preparing a response to the discriminatory and racist behaviour I experienced last night. Time to answer.’

Moale James (pictured), 23, was denied entry to Hey Chica! for her traditional face tattoos, which she has to honour her Papua New Guinean heritage

Ms James had got the traditional tattoo (pictured) to celebrate her Papua New Guinean heritage

Ms James had got the traditional tattoo (pictured) to celebrate her Papua New Guinean heritage

Ms James explained even after she explained to the bouncer that her tattoos were cultural she was still denied entry. 

On the Hey Chica! website, its outline strict dress regulations.

‘Dress to impress, smart casual is best, closed in shoes are a must. No face, neck or hand tattoos. Entry is at the discretion of the door host or management, dress code may vary for special events. For more information on dress regulations please contact us before your visit,’ it reads. 

Ms James has now taken a stand saying she will be speaking with her local member about the ‘rule’ dictating that face tattoos are affiliated with gangs, and how this must be changed to reflect the diverse community. 

She also said she expects a written apology from the venue.

In a private message to Ms James, which she shared on Facebook, the club apologised for the ‘unintended distress’ it caused but stood by its policy.

‘Thank you for sharing your experience and for your understanding that the staff at Hey Chica! were following procedure,’ the message said.

Ms James took to Facebook calling the rule 'racist' and 'discrimination' and is now set to meet with her local MP to try to make a change

Ms James took to Facebook calling the rule ‘racist’ and ‘discrimination’ and is now set to meet with her local MP to try to make a change

In a private message to Ms James, which she shared on Facebook, the club apologised for the 'unintended distress' it caused but stood by its policy

In a private message to Ms James, which she shared on Facebook, the club apologised for the ‘unintended distress’ it caused but stood by its policy

‘While we appreciate that our rule has caused you unintended distress, we do enforce a blanket policy that prohibits head and face tattoos at Hey Chica! alongside other conditions of entry. While we understand this is a strict policy, we will continue to enforce this under the Liquor Act.’

Under Queensland’s liquor laws, venues face penalties if they don’t take reasonable steps to refuse people wearing items associated with criminal organisations including bikie gangs.

Talking to the ABC, Ms James said the tattoos are marks handed down through generations and were from her great-grandmother dating back to when her village was established. 

She went onto say the chief of the village asked his daughters to carry the marks and their stories on their skin, a request which has echoed through generations. 

‘They hold great spiritual and ancestral value to me and my community,’ she said.

Ms James said she always planned to get the face marks as they hold 'great spiritual and ancestral value'

Ms James said she always planned to get the face marks as they hold ‘great spiritual and ancestral value’

After being turned away from the club, Ms James said she went to members of her community who are lawyers, and found out the club can refuse entry and service to people – but as long as it is not discriminatory.

‘The fact that I was clumped into a group of people that are thugs, gang members, dangerous criminals, that is not my story,’ Ms James said.

‘I went back and I said, “these are cultural and what are you going to do about that?” And no response.’ 

Ms James says she just people to hear her story and change their point of view on facial tattoos. 

She also hopes the venue reviews its policy, but at the very least educates those who made the rules to change the way they think about people who wear their marks with pride.

Hey Chica! has been contacted for comment.

Hey Chica! say on its website people with face, neck or hand tattoos will be denied entry

Hey Chica! say on its website people with face, neck or hand tattoos will be denied entry