Rapper Zamaera announces ‘Queendom Fest’

Malaysia’s first all-female music festival, Queendom Fest, will take place in Kuala Lumpur this December

PROMINENT female rapper Zamaera is set to make history by organising her inaugural music festival, known as Queendom Fest, a first-of-its-kind, all-female music festival and creative playground.

Set to take place on Dec 16 at Lalaport’s Central Rooftop Garden in the heart of Kuala Lumpur’s Bukit Bintang City Centre, the music festival promises to be a thrilling showcase of Malaysia’s top female talents.

In addition, it will also include a bustling marketplace and social hub with over 40 female-owned businesses and vendors. Queendom Fest is set to feature a stellar all-female lineup, with Zamaera taking the lead alongside nine other remarkable artists.

The lineup includes the iconic girl groups Dolla, Meliha, The Impatient Sisters and Lil Asian Thiccie, as well as rappers Hullera, SYA and Yunohoo, who will also grace the stage, along with DJs MJisvicious and Jovynn.

The inception of Queendom Fest took root nearly two years ago when Zamaera, whose full name is Sharifah Zamaera Syed Zafilen Al Edros, organised a personal pop-up tour covering Penang, Kuching, Ipoh and Kuala Lumpur.

This venture was her method of getting to know her local fanbase, gauging the success and timing of marketing efforts, and, fundamentally, dipping her toes into the concept of “Queendom Fest”. Apart from that, the hip-hop performer stated that the festival’s main highlight is to provide a platform for female artists, addressing the notable absence of female artist representation in local festivals.

“As one of the few female rappers who have had the opportunity to perform on big stages such as Good Vibes Festival, Round Fest and Baybeats, I have noticed that female artist representation at local music festivals and showcases has always been outnumbered by our male counterparts,” Zamaera remarked.

“Just last year alone, out of over 14 festivals and showcases, 84% of the performers on stage were males. The music scene is ever-growing, and we are seeing more and more emerging female artists. I feel that should reflect the opportunities that we provide to these female creatives. In the name of inclusivity, equality and just a genuine love for the arts and culture, I want to see a brighter future for the female creatives of this nation.”

Zamaera also places strong emphasis on the fact that while the artist lineup consists entirely of women, Queendom Fest collaborates with numerous male professionals in the industry who share the vision of promoting women at the forefront by offering their expertise and experience.

This includes her co-organiser from TongTong Asia, as this is her first time organising a music festival, in order to ensure the success of the event. Apart from that, Zamaera indicated that this could mark the beginning of an annual event, similar to many well-established music festivals.

She mentioned, “No one has done it before. In fact, this is the first-ever female music festival in Southeast Asia,” she said during a press conference held at Z in Botanica Damansara.

She went on to say, “If you share the same beliefs as Queendom, we encourage both men and women to participate in this significant event. Because, in 10 or 20 years, you can proudly say, ‘I was there at the very first Queendom Fest in 2023.’ – and what a fantastic way to become a part of history.”

The rapper also extended her heartfelt appreciation for the backing provided by the Ministry of Communications and Digital through the Digital Content Fund (DKD), which played a crucial role in bringing Queendom Fest to life.

Ticket options will be divided into four categories: early bird at RM118, general admission (GA) at RM138, go-kart bundle for RM178, and door tickets for RM188.

Tickets are available for purchase on the official website, kingdomfest.info.