Shoppers race to buy a $25 Kmart knit hailed the perfect winter jumper

Style on a budget: Shoppers are racing to buy this VERY chic $25 knit that has been hailed the perfect winter jumper

  • An Australian stylist has sparked a rush on a white cowl neck jumper from Kmart
  • Canberra blogger Genevieve wore the $25 knit in a recent Instagram post
  • She said she bought two sizes bigger than she usually would for an over-sized fit
  • Fans were quick to rave about the affordable piece, hailing it a winter essential


A stylist who specialises in affordable fashion has sparked a rush on a trendy Kmart jumper that costs little more than pocket change.

Australian shoppers have been racing to buy the $25 Cowl Neck Jumper ever since Canberra blogger ‘This is Genevieve’ wore it in an outfit photo uploaded to Instagram on Monday.

The brunette fashionista, who shares styling tips with her 10,400 followers, said she bought the jumper in a 10 – two sizes bigger than her normal size six – to achieve an over-sized fit.

Fans were quick to rave about the affordable piece, with many hailing it a ‘gorgeous’ winter essential. 

Australian shoppers have been racing to buy the $25 Cowl Neck Jumper ever since Canberra blogger 'This is Genevieve' (pictured) wore it in an outfit photo uploaded to Instagram on Monday

Australian shoppers have been racing to buy the $25 Cowl Neck Jumper ever since Canberra blogger ‘This is Genevieve’ wore it in an outfit photo uploaded to Instagram on Monday

Fans were quick to rave about the affordable piece (pictured), with many hailing it a 'gorgeous' winter essential

Fans were quick to rave about the affordable piece (pictured), with many hailing it a ‘gorgeous’ winter essential

‘Okay this looks so good,’ one woman replied, while a second said: ‘Love this knit!’

Others said they had just bought the jumper and ‘can’t wait to wear it’.

And it’s not the only winter bargain being snapped up thanks to Genevieve’s endorsement.

On Tuesday, she posted a photo wearing a $30 jacquard print jumper from Big W, calling it ‘the knit I’ll be wearing on repeat’.

Genevieve also posted this photo wearing a $30 jacquard print jumper from Big W, calling it 'the knit I'll be wearing on repeat'

Genevieve also posted this photo wearing a $30 jacquard print jumper from Big W, calling it ‘the knit I’ll be wearing on repeat’

Just like the Kmart knit, Genevieve said she sized up to an extra large so that it would look baggy instead of clinging tight to her body.

‘Loving that jumper,’ one follower wrote.

A fan from Queensland begged Genevieve to stop sharing such stylish winter clothing.

‘Woman, I live on the Gold Coast, you have to stop making me want to buy big jumpers! I have three days a year tops to wear them,’ she said.