A handmade wicker basket has become the best-selling picnic basket in the world, and it has been bought more than 3,000 times since it launched in 2019.
The $199 Picnic Basket by the Australian brand The Beach People is flying off the shelves globally, thanks to its stylish design and impressive features.
The picnic basket includes a wooden food grade removable lid that doubles as a cheeseboard, an insulated interior to keep your food and drink cool, and a stylish wooden handle so you can carry it to all your summer lunches and beach parties.
A handmade wicker basket has become the best-selling picnic basket (pictured) in the world, and it has been bought more than 3,000 times since it launched in 2019
The $199 Picnic Basket by the Australian brand The Beach People has become the most popular basket (pictured) in the world, thanks to its stylish design and impressive features
It is big enough to fit a bottle of Champagne or wine inside, and weighs close to two kilograms.
The co-founder of The Beach People Victoria Beattie said the company is ‘absolutely blown away’ by the response to the $199 basket.
‘Each time we have the basket available for pre-order, we sell out within 24 hours,’ she told FEMAIL.
‘We currently have over 3,000 people on the waitlist for the next delivery.’
The picnic basket includes a wooden food grade removable lid that doubles as a cheeseboard and an insulated interior to keep your food and drink cool (pictured in action)
The picnic basket has been lovingly designed in the brand’s Australian studio:
‘We spent over two years perfecting the design because we knew we wanted the basket to be unlike anything on the market,’ Victoria said.
‘I think it’s so popular because not only does it look beautiful with its unique round shape and engraved lid, but it’s so functional too. I take mine everywhere!’
While the picnic basket is currently sold out online, it will be available on the website from Friday 22 January at 10am.
‘We spent over two years perfecting the design because we knew we wanted the basket to be unlike anything on the market,’ co-founder of The Beach People Victoria said (basket pictured)
More than 100 people who have bought the basket have left glowing five-star reviews, where many have said they love using it as a table and others have said it always gets them compliments.
‘Great quality and the cutest picnic basket I could find!’ one woman posted.
‘I waited a long time to get my hands on that beautiful picnic basket and it didn’t disappoint. High quality materials, beautifully designed and it’s light in weight!’ another added.
Others drew attention to the fact that the basket is as perfect for beach days as it is park picnics.
New South Wales sisters Emma Henderson 35, and Victoria Beattie, 33, from The Beach People, turned the company into a multi-million-dollar business (pictured)
New South Wales sisters Emma Henderson 35, and Victoria Beattie, 33, from The Beach People, turned the company into a multi-million-dollar business after they came up with the idea for a round beach towel several years ago.
‘We were sitting on the beach one day when I turned to Victoria and said: “I like the idea of a round beach towel, would you like to do that with me? No one else is doing them”,’ Emma told Daily Mail Australia.
‘I said yes. We decided to call our business The Beach People and never looked back,’ Victoria added.
The went at the business plan full throttle – and threw everything into the success of the round towels concept.
‘Our husbands’ wages, house deposits, we went all in,’ Emma said.
‘We’re so thankful for our incredibly supportive husbands – the experience has been a wild one for sure.’
After designing several of the towels in 2013 and launching The Beach People website, it wasn’t long before the idea gained traction.
Within weeks, the girls from iconic bohemian clothing company, Spell, posted a picture of the towel to their 900,000 Instagram followers and wrote: ‘This is what I want for Christmas’.
After designing several of the towels in 2013 and launching The Beach People website, it wasn’t long before the idea gained traction (their products pictured)
The Beach People’s designs were soon swamped with requests, and the sisters expanded into other areas, including bedding, bathroom and accessories.
‘At the beginning it was wild,’ Emma recalled. ‘We sold out of our entire store in the first few weeks and had a six-week waiting list for stock. It took us a few years to catch up on!’
‘I still remember when the first person started following us on Instagram that wasn’t someone we knew. It was so exciting,’ Victoria added.
The Beach People now has fans around the world, the sisters have a multi-million-dollar turnover and they were one of the only Australian brands to have collaborated with Net-a-Porter.
The Beach People was also one of the first Aussie brands to be stocked in Bergdorf Goodman and Selfridges within their first year of trading.
‘Being in business is like a never-ending bootcamp that stretches you beyond what you think you can handle and you grow in strength every week of existence,’ Victoria explained.
‘What used to keep me awake at night now floats by without a concern.’
To find out more about The Beach People, please visit the website here. The new stock of the picnic basket will drop on Friday 22 January at 10am.