Wallpaper embossed with family crests, couture nighties to wear during labour and nannies with degrees in psychology: there’s nothing ‘mummy concierge’ Tiffany Norris can’t find when she puts her mind to it.
With maternity concierge the latest buzz word for the super-rich the mum-of-two, 39, launched one of the UK’s first mummy concierge services in 2017 and since then her venture has escalated beyond her wildest dreams.
Tiffany, who lives in Chipping Norton, Oxfordshire, with her husband Patrick, son Rupert, two, and daughter Ophelia, six months, now enjoys a jet set lifestyle with celebrity clients across the globe, including former Made in Chelsea star Tabitha Willett, who had her first baby with Prince Harry‘s pal Fraser Carruthers in June.
Mummy Concierge Tiffany Norris, 39, in Switzerland testing out baby products in the snow
Tiffany’s current client list includes a host of British celebrities as well as high profile American TV presenters, who all ask Tiffany to sign non-disclosure agreements to protect their identities. She is pictured here left attending a Borne charity event for premature babies and right walking in a park
Tiffany being flown business class to Dubai by a family to baby proof their home out there and make sure everything for baby was ready
Tiffany on her way to Ibiza testing out a buggy you can fold and take on a plane as hand luggage
Tiffany helped Tabitha draw up a bespoke hospital bag list and pre-interviewed maternity nurses for the couple, services Tabitha called ‘invaluable’.
Tiffany, who is lifting the lid on some of the outrageous demands of her high-end clients for the first time, said: ‘Initially I just thought people would be wanting what you’d consider normal guidance like what to pack in their hospital bag, but I suddenly realised a lot of my clients are the types who are career women who want to have it all and do believe they can have it all, and in order to do that they need as much help as possible.’
Tiffany’s current client list includes a host of British celebrities as well as high profile American TV presenters, who all ask Tiffany to sign non-disclosure agreements to protect their identities.
With services starting at £40 an hour, Tiffany’s role as The Mummy Concierge includes everything from 24/7 ‘bump support’ to babyproofing villas ahead of family holidays.
With maternity concierge the latest buzz word for the super-rich, Tiffany Norris, 39, launched one of the UK’s first mummy concierge services in 2017 and since then her venture has escalated beyond her wildest dreams
Tiffany took this photo as she got ready to interview nannies (and film them to show parents later) for a family who wanted ‘a Mary Poppins type nanny’ with a degree from Oxford, who could ski and speak three languages
She says: ‘I’ve been flown to Dubai, Ibiza and around Europe. Babyproofing holiday villas isn’t a service that I ever thought I’d offer but it’s been asked of me, and not just once.
‘A lot of my work is word of mouth – it tends to be the same sort of clients with the same sort of expectations.’
In the past year those expectations have included commissioning a stylist to make a couture nightgown for an image-conscious Chelsea mum to give birth in, finding a nanny prepared to wear a replica Norland Nanny outfit to impress her client’s friends and coming up with the name Mixie for a couple who wanted a baby name that no-one else in the world had ever used before.
Part of Tiffany’s job is testing baby products, she is pictured her in Switzerland testing out baby products in the snow
In the past year those expectations have included commissioning a stylist to make a couture nightgown for an image-conscious Chelsea mum to give birth in, finding a nanny prepared to wear a replica Norland Nanny outfit to impress her client’s friends and coming up with the name Mixie for a couple who wanted a baby name that no-one else in the world had ever used before, pictured are cakes and biscuits on standby for mummies who have meltdowns
Tiffany says: ‘One mummy had heard about Norland Nannies, but she already had a nanny she was very happy with and quite liked the thought that people would think she had a Norland Nanny. So that’s what she wanted done – a nanny in a replica Norland Nanny uniform.’
And it doesn’t stop there.
When it comes to nannies it’s not just uniforms that matter – where those nannies were educated also counts.
Another hospital room decoration with well wishes from family & friends
Tiffany says ‘A lot of my work is word of mouth – it tends to be the same sort of clients with the same sort of expectations.’ Pictured is personalised bedding for a new baby
‘People are getting a lot fussier when it comes to nannies and maternity nurses – you have got people looking for nannies now with an Oxford or Cambridge degree, perhaps a degree in psychology as well as childhood studies – people are just wanting a lot more,’ Tiffany says.
‘The career nannies want to do as well in their career as the mums I’m working for want to do in their career. It’s like minded people that want to take the world by storm and do everything to the highest degree possible.’
Despite her client’s whims ranging from the sublime to the ridiculous, so far in her role as The Mummy Concierge there’s no demand Tiffany hasn’t been able to fulfil.
Pictured is a rocking horse for a client didn’t want a traditional rocking horse for their baby – as they wanted something that reflected their ‘outdoorsy country life’ so Tiffany sourced a deer instead
Decorating a hospital room with a Peter Rabbit theme for a mum who had a little boy called Peter
She says: ‘A lot of what I do you can’t just google.
‘Quite a lot of the luxury parenting world is quite secretive and there’s a group of us that all work together – nursery designers, baby toy experts and babyproofing experts. We help each other out like a secret parenting club.’
And as a result of becoming part of that secret parenting club there’s not much that can raise Tiffany’s eyebrows when it comes to her high-maintenance clients.
‘Nothing surprises me now,’ she says.
‘Everyone thinks their children are the best thing since sliced bread so they want to give their child the best they can give them.
‘There’s definitely competitiveness in the certain clique I work with – it’s just normal to them.’